Taking to television to promote games is nothing new, as developers and publishers have been pumping out ads for years, either focusing on gameplay or featuring a AAA-grade presentation to hype said product. However, InnoGames is going the extra mile with its latest campaign, with ads set to air on TV numerous times throughout the month of April.
The company’s TV campaign, which will run across 100 different stations and run 25,000 times globally throughout this month, will focus on its primary strategy games, Tribal Wars 2 and Forge of Empires. Featuring 3D CGI animation and actors intertwined (similar in manner to the Game of War ads), the spots will be seen on the likes of Comedy Central, Fox Network, ESPN, MTV and other channels. It will also run across popular networks in Canada, including Discovery, NHL and iChannel, among others.
“This globally aligned campaign brings our TV presence to a new level,” InnoGames’ Chief Marketing Officer Christian Pern explains. “High quality and exciting spots combined with the broadcast of attractive TV shows make us confident to reach a large audience, especially targeting people that have not yet played our games. In order to maximize the impact, we also support our TV efforts with a large-scale online campaign.”
InnoGames is also set to launch a cross-promotion with its Facebook page for the Tribal Wars 2 ad, where users can register on the official page {link no longer active} for a chance to win 10,000 crowns for use in their next battles.
The ads could bring in a huge audience push for the German online game company, which already has 150 million registered players around the world. Obviously, the right TV ad can be a proven success for a company, whether with a mobile release or a more social-based title on Facebook or other networks, as Supercell has proven in the past with its Super Bowl Clash of Clans ad, featuring actor Liam Neeson.
The ads can be seen below.
