When it comes to social networking, most people follow a formatted line, with areas for text, links and places to put their video and pictures. However, with the introduction of NewHive, CEO and co-founder Zach Verdin sees a little something different, according to an article from Fast Company.

Verdin sees the power of a “blank white page,” feeling that it’s the ultimate opportunity for those to create something remarkable with their social experience. “Look, I love Twitter,” says Verdin, who specializes in urban design. “But Twitter for me is, like, random quick thoughts on the subway, or when I’m hanging out with friends and want to do a quick post.”

With NewHive, Verdin sees something different – and unique. “NewHive for us was this blank white screen. It was this moment for pause in this constant stream of information and self-expression.”

Based more on browser rather than mobile, the site enables users to create as they go along, so that they can create a social experience that fits more into who they are, rather than relying on a pre-made format.

The site has actually been in the works for years, between Verdin, Cara Bucciferro, Abram Clark and Andrew Sorkin. It dwelt in conception for years until 2012, when the team was able to raise $100,000 from friends and family to finally bring it into fruition.

NewHive isn’t just a tool for creativity, but also flexibility, as there are no real limits to hold back when it comes to making something that identifies with someone. It’s just a matter of what a person is willing to put into it.

Some people have already put it to good use, including industrial noise artist EMA, who utilized the site to create audio-visual mix tapes and interactive “zines” for her audience. Educators are getting some drive out of it as well, including UC Davis linguistics department member Patrick Farrell, who uses it in the classroom for educational purposes.

Verdin didn’t report just how successful NewHive is yet, but did express how user-friendly it can be. “For people who use NewHive a lot, it’s replacing tools they used,” he said, “things they’d use Adobe for. It’s replacing DreamWeaver for a lot of our users.

“We want the people who use NewHive to own their data,” Verdin wrote on his NewHive page. “Instead of selling their information, we choose, instead, to make money through the tools we’ve built and what people choose to do with them. We believe in the power of our tools, as well as the artists we invest in–and that they make things that people will want to buy. That is how we plan to make money.”

We certainly wish them the best of luck. Interested parties can check out NewHive here.