A legend returns and things get serious with the cartel this week in the world of video games. To help spread the word, fans were transported to a fantasy world, Die Hard‘s director came out of retirement and a few celebrity endorsements certainly didn’t hurt.

The Legend Of Zelda: Breath Of The Wild

After three decades, Nintendo’s classic franchise returns in The Legend of Zelda: Breath of the Wild—exciting fans and helping to usher in the brand new Switch console. While nostalgia played a major role in creating this title’s hype, some interactive marketing did wonders to get the party started. For the first time, Nintendo dedicated its entire 30,000 square foot booth at E3 2016 to one game, transporting fans to a “living” world of Hyrule. The reveal of The Legend of Zelda: Breath of the Wild was met with great enthusiasm by the press and fans alike, and its dedicated booth became a star all on its own. The floor was covered in real grass against the background of a stunning mural. Expo attendees were surrounded by life-sized props, statues, ambient nature noises and every 24 minutes, the booth transitioned from day to night and vice versa—immersing explorers into matching colors, sounds and shadows.

Above: Nintendo's "Living Hyrule" booth at E3 2016.
Above: Nintendo’s “Living Hyrule” booth at E3 2016.

In addition to five new amiibo figures that include in-game bonuses, Nintendo has created offers for those who own figures from the original title, The Wind Walker, Ocarina of Time or Twilight Princess. Use of these amiibo figures with Breath of the Wild will unlock special items or Wolf Link to help players on their way.

Fans were treated another glimpse of the new game when Nintendo aired its first Super Bowl ad for the Switch console. From there, the brand has benefited from the help of celebrities such as Jimmy Fallon and John Cena, who have played (and subsequently raved about) the game prior to launch.

The Nintendo Switch launched without game bundles or demos, something that will no doubt hinder its initial success. However, The Legend of Zelda: Breath of the Wild encouraged hardcore fans to pick up the console without delay, something that no doubt assisted in initial success. Those enjoying the game can take advantage of an expansion pass that grants immediate in-game bonuses plus access to both DLC add-ons scheduled for later this year.

Tom Clancy’s Ghost Recon Wildlands

Ubisoft‘s latest entry in the Ghost Recon series involves some very serious dealings from within the cartel, which are illustrated through a live-action short film called War Within the Cartel. The 30-minute video stars rapper-turned-actor, Tip “T.I.” Harris, and features the Santa Blanca drug cartel as they seek to flush out a traitor within their ranks. Its events lead up to the opening moments of Ghost Recon Wildlands. As with Ubisoft’s previous live-action The Division shorts, War Within the Cartel premiered on Ubisoft’s Twitch channel and is now available to watch for free on Amazon for Prime subscribers.

Director John McTiernan (Die Hard) created a live-action trailer for the game featuring a cat and the red laser of a sniper’s rifle. For a healthy dose of back story, players can pick up a new novel called Tom Clancy’s Ghost Recon Wildlands: Dark Waters by Richard Dansky. The story acts as a prequel to the events of the video game, focusing on each member of the operative and the mission that initially brought them all together.

Those who participated in the game’s beta through Ubisoft’s Uplay game service will get access to the Unidad Conspiracy reward, which includes three exclusive missions. The only catch is that to receive their reward, gamers must play the retail version of the game by March 31. Beta players also received exclusives for use in-game, such as skins and weapons.

In addition to airing its short film on Amazon, Ubisoft has also partnered to offer a War Within the Cartel items pack free for those with Amazon and Twitch Prime memberships. Those who sign up to receive rewards through the official website can earn points that can be redeemed for real prizes such as apparel, in-game items, consoles and experiences.