Entertainment

Branded Video Engagement On Facebook Driven By Food And TV In 2017

Branded video engagements on Facebook increased by nearly a third in the last quarter, according to…

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Advances In Stadium Technology Are Opening Doors For Marketers

When it comes to stadiums, marketers have historically been limited—think Jumbotron messaging with LED ribbons or…

‘Tomb Raider’ Continues Warner Bros. Embrace Of Virtual Reality Marketing

Warner Bros has released a VR tie-in experience for the upcoming Tomb Raider film called “Lara’s…

Universal Takes Action On Conduct Allegations Against Marketing Executives

Highlights Universal’s marketing department is undergoing major changes, after both Seth Byers and Scott Abraham, the…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Pandora Premium’s Web App Launch Ups Ante Against Spotify

Pandora Premium is now available on the web for the first time, creating additional competition for…

‘Uncle Drew’ Is A Movie, An Ad And Pop Culture

Uncle Drew is a comedy basketball film based on a series of ads for Pepsi Max—the…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

IAB Recommends Blockchain To Cure Video Fraud Woes In Whitepaper

Blockchain is more than just Bitcoin: it’s got significant potential for industries outside of finance. In…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

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