Entertainment

‘God Of War’ But With Dogs Is PlayStation’s Friday Gift To You

With “Dog of War,” PlayStation UK took a break from serious God of War video game…

Top Virtual Reality Activations By Brands In 2018 So Far

A wave of virtual reality activations in 2018 highlights a storytelling approach to TV and film…

GLOW Season 2 Announcement Lip Syncs To ‘Flashdance’

To announce the release date of period-piece wrestling drama GLOW Season 2, Netflix smashed together such 1980s…

Top 10 Game Marketing Trends To Watch This Year

Video game marketing continues to employ tried and true methods like demos and pre-order bonuses, but…

PassionFlix’s Tosca Musk Aims to Find Niche OTT Success Without Ads

Research from Parks Associates found that more than one-third of US broadband households subscribe to multiple…

Upfronts 2018: 3 Trends Impacting This Year’s TV Ad-Buying Season

TV Upfront season is officially underway, and trends are already starting to emerge that will shape…

Danny Trejo Partners With ‘Guns of Boom’ For Mobile Gaming Event

Mobile developer Game Insight has enlisted action star Danny Trejo to promote a new mode in…

Nielsen’s Activision Blizzard Partnership Revamps Esports Metrics

In the next 12 months, brand marketers will be able to track the same data on…

Universal Struts ‘Jurassic World’ Fashion Show In Australia

To celebrate the 25th anniversary of Jurassic Park and the upcoming release of Jurassic World: Fallen…

Online And Mobile Games See Varying Effects In GDPR

As the General Data Protection Regulation (GDPR) legislation deadline looms, online and mobile gaming companies are…

Madame Tussauds Continues Experiential Push With ‘Justice League’ Event

Madame Tussauds is hosting a global scavenger hunt that culminates in an interactive exhibit based on…

Amex, Google And Others Share First Look At Coachella 2018 Activations

The Coachella Valley Music and Arts Festival begins Friday and while visitors prepare for a heat…

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