From virtual reality to consumer products and social media, here are some of the biggest job moves from the past week
How telling stories around competitive gaming and eSports connects audiences on an emotional level
Lukas Cudrigh, SVP of digital at Red Bull Media House, joined [a]listdaily to detail how their standalone content arm has turned into a maxim for going well beyond a paid, interruption-based advertising model
Hacking TV commercials was only the beginning . . .
ESports is not only growing exponentially as a new independent business and industry, it is also accelerating the convergence of various established industries.”
MasterCard is building buzz before music’s biggest night with a major marketing move
Some of the top marketing job moves from the past week
While eSports is a hot field right now, it might not be for every brand. Experts offer some alternative livestreaming sponsorship opportunities.
The multi-platinum recording artist and producer joined [a]listdaily for an exclusive video interview to detail his philanthropic passion project in Akon Lighting Africa, as well as his new four-genre album “Stadium”
The company that owns TD Garden in Boston signed a strategic partnership with eSports team, Splyce
The Gameband launched a Kickstarter campaign to bring the world’s most powerful gaming smart watch to market
Facebook’s recent moves show an emphasis toward a more active gaming presence