Entertainment

Top 50 iOS Games Take 76 Percent Of Revenue, But Most Don’t Last Long

A new study conducted by Apptopia analyzed the top 50 Apple App Store games in the…

“State Of Decay 2” Tops May Game Sales, Bringing Down “God Of War”

The NPD Group has released its monthly report for new physical video game sales, as well…

Cannes Lions Sessions: Engaging A Billion Users Through Technology And Culture

Gaining over a billion users is no small feat, but a brand’s job doesn’t end there—at…

What Instagram’s IGTV Means For Brands

Instagram has officially reached 1 billion users since its launch in 2010, and the Facebook-owned social…

US Ad Spending To Grow 6 Percent In 2018, Driven Mostly By Facebook And Google

A new report released by Morgan Stanley indicates that overall ad spending in the US will…

‘Incredibles 2’ Box Office Soars Atop Disney’s Marketing Machine

Incredibles 2 shattered previous box office records for an animated film, debuting at number one domestically…

“It’s My Super Bowl”: Takeaways For Marketers From E3 2018

E3 continues to be the largest video gaming event of the year, and with 60,000 consumers…

Cannes Lions Behind-The-Scenes: Havas’ Marc Maleh

The Lion for Creative Data is awarded to marketing teams for work that creates harmony between…

Cannes Lions Behind-The-Scenes: McCann Worldgroup’s Rob Reilly

The Lion for Brand Experience and Activation is awarded to marketing teams for work that builds…

Journalists, Influencers And Consumers: Reaching The Right Groups At E3 2018

With 60,000 extra potential customers filing into the Los Angeles convention center alongside flocks of game…

Cannes Lions 2018 Guide To Diversity, Inclusion and Activism

Cause marketing continues to drive the conversation at Cannes Lions this year, driving conversation about diversity,…

World Cup 2018: Brand And Social Media Conversations Will Dominate

When the 2018 FIFA World Cup kicks off on June 14, it’s not just soccer’s finest…

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