Two new keynote speakers and one new fireside chat have been added to the schedule for [a]list video summit taking place on August 19 at W Hollywood Hotel. We’re excited to welcome Academy Award-Winning filmmaker Morgan Neville, Facebook’s Head of Film and Television, Jonathan Murtaugh and Snapchat-focused network Naritiv’s Co-Founder and CEO Dan Altman.
Keynote Interview
Morgan Neville’s film 20 Feet From Stardom premiered at Sundance 2013 and became an instant hit that won the Academy Award for Best Documentary in 2014. His latest film, Best of Enemies, premiered at the 2015 Sundance Film Festival and will be released theatrically by Magnolia Pictures later his summer. Morgan’s talent for capturing authentic moments has attracted companies like Bose and Microsoft seeking to enhance the relatability of their brands with short behind-the-scenes docs and use case studies.
Currently, he is working with Ayzenberg on a documentary series on Microsoft HoloLens, which may be screened now at HoloLens.com {link no longer active} and on the HoloLens YouTube channel. In this keynote interview, Morgan will discuss branded documentary content and how it differs from traditional documentary films — and how it is the same. In a landscape of ever more abbreviated platforms for communication, marketing docs are unabashedly rich, cinematic and traditionally narrative. Ayzenberg VP and Creative Director Matt Bretz will explore Morgan Neville’s insights into where his work fits into a big brand’s communication portfolio.
New Keynote
As Facebook is emerging as a real force in online video and even tougher contender in the battle for digital ad dollars, we are excited to also announce a new keynote with Jonathan Murtaugh, who leads Facebook’s team that works with entertainment marketers to help them successfully leverage both Facebook and Instagram as marketing platforms. He also is the head of Facebook’s Los Angeles office. Prior to Facebook, Jonathan has also served in a range of marketing and brand development roles in sports and manufactured goods.
Fireside Chat
Naritiv’s Co-Founder and CEO Dan Altman joins the summit for a fireside chat. Naritiv is a startup which is helping shape the way brands utilize Snapchat. The company has raised a total of $1.2 million in seed funding so far from the Disney Accelerator, Greylock Partners, Mucker Capital, and more. This fireside chat will focus on what works for brands on Snapchat and how Naritiv was able to leverage native talent to help Disney’s Pretty Little Liars Snapchat account amass more than one million followers on the platform. The chat will be moderated by Jim Louderback, Brand Strategist and Venture Partner at Social Starts.
