If there’s one thing to be said about the Fyre Festival, it’s that the marketing was slick. Unfortunately for many involved in the push, it wasn’t apparent it was false advertising until it was too late.

As the fated event has made its way back into the social consciousness by way of two recently released documentaries—Fyre and Frye Fraud, Shutterstock is capitalizing on the conversation with a new video that looks incredibly similar to the original event trailer.

The catch? It’s made entirely stock footage.


In the Netflix and Hulu documentaries, a key observation is just how much the would-be creators of the festival had spent on marketing the event instead of the actual production of it: a private island had been rented for use, a full camera crew was employed and a stunning number of celebrity influencers were invited to the days-long shoot.

While we can only guess at the extraordinary costs incurred from producing such a spectacle, Shutterstock is out to prove that none of that was really needed after all. Even the original footage of swimming pigs.

According to Shutterstock’s CMO, Lou Weiss, the video took under a day to compile, was a compilation of 18 different clips, and if all the footage had been licensed through Shutterstock, would have cost all of $2062 to create.

“After watching the documentary and getting a better understanding of what it took to create the first trailer we knew we could create the same thing much cheaper and from our desks, so we decided to have some fun and do it,” said Weiss to AList.

“We thought it would be a great way to show marketers and creative teams that you can truly create anything you want from our 12 million video clips and tens of thousands of music tracks in our Premiumbeat.com library at an amazing value compared to shooting original footage or creating your own music.”

Shutterstock has plans to put some paid media behind the video on its social channels, which is the first video released as part of the company’s “It’s Not Stock” campaign.

The Fyre Festival, which was supposed to have taken place in Spring 2017, notably booked influencers like Bella Hadid, Kendall Jenner, Emily Ratajkowski and more to participate in the campaign, in both the content and the promotion of it on their channels. Those influencers are now reportedly facing subpoenas to disclose just how much they were paid for their involvement.