Defined as the ability of a company/product/app to retain its users over a specific period of time. Depending on the industry measuring the retention, there are two major factors that vary: Time – For example, a social media platform would measure its user retention daily. However, if we are to measure the retention for an online shopping application, it would be done weekly.Activity- The measurement does not need to be carried out from launch to launch. The other activities that can be used to measure retention are.

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