Air France has launched a new campaign poking fun at economy airlines that cost less but charge extra for amenities.
“Take a Chance or Fly Air France” kicked off Monday with a video that offers fake products: champagne gummies, scratch-n-sniff meals and a 50-foot scroll of Sudoku puzzles. The goal of this campaign, Air France said, is to highlight complimentary amenities offered on its flights that cost extra on other airlines.
“No matter which cabin you fly in, all passengers have a right to a great meal, entertainment, and—for those of age—champagne,” Stephane Ormand, US vice president & general manager USA of Air France, said in a statement.
Although passengers can’t actually order the faux products mid-flight, consumers do have a chance to win them. On March 24 from 10 a.m. to 8 p.m., a special vending machine will be available at The Grove in Los Angeles that contains the gummies, sticker meals and Sudoku rolls. The vending machine is free to operate but requires an Instagram account and users must be 18 and older. In addition to the aforementioned products, the vending machine will also give out a limited number of golden tickets good for two round-trip tickets on Air France.
For those who can’t attend in person, a sweepstake is running that offers anyone a chance to win a set of the three satirical products.
Low-cost carriers are eating away at the market share of major transportation companies, causing luxury services like Air France to emphasize value over cost.
“One of the greatest weapons in the traditional carrier’s arsenal is creating the perfect blend of product and service quality and price that attracts the largest customer base possible—at the highest price point,” Deloitte said in its 2018 Travel and Hospitality Outlook report.
Last year, Air France launched Joon—a brand offshoot that caters to tech-savvy young travelers. Joon offers access to in-flight entertainment that streams directly onto travelers’ smartphones, tablets and laptops. In addition, all seats will be equipped with USB ports for the charging of electronic devices.