Cannes Lions announced this year’s first shortlist entries in “Glass,” “Innovation Lions” and “Titanium Lions” categories.

Here is the complete list of the entrants in each category.


Innovation Lions Shortlist


Dot Translation Engine. Making Everything Accessible For Everyone.
Dot. Inc.
Serviceplan, Munich

What3Words Voice
What3Words
What3Words, London

Immortals
Sberbank
Sberbank of Russia, Moscow

This Is A Tree
Pacific Paints (Boysen) Phillippins Inc.
TBWA/Santiago Mangada Puno Makati City

AR Drops
Adidas
Adidas, Portland

The Blind Votes
Orcam
Gitam BBDO, Tel Aviv

San Forgetica
RMIT University
Naked Communications, Sydney

Made In Fukushima. A Sustainable Decontamination Method For Farming
Meter Group Inc.
Serviceplan, Munich

Smart Touch
Alibaba
McGarryBowen, Shanghai

See Sound
Wavio
Area 23, An FCB Health Network Company, New York

The Genderless Voice
Copenhagen Pride
Copenhagen Pride, Copenhagen

Signs
German Youth Association Of People With Hearing Loss
MRM/McCann, Frankfurt

Deaf 911
Saatchi & Saatchi Wellness, New York

The Puck
Grey Canada, Toronto

Volts By Volvo
Volvo
Famousgrey, Brussels

Creatability
Google
Google Creative Lab, New York

Thisables
IKEA
Maccann, Tel Avi

Do Black–The Carbon Limit Credit Card
Doconomy
RBK Communication, Stockholm

Fit Pack
Corona
Leo Burnett Mexico, Mexico City

Consent Pack
Tulipan
BBDO, Buenos Aires

#Braillebricksforall
Dorina Nowill
Lew’Lara/TBWA, San Paulo

Furniture Collection
Homepro
BBDO Bangkok, Thailand

Mimica
Mimica
R/GA, London

Changing The Game
Microsoft
McCann, New York


Glass: The Lion For Change Shortlist


My First Bra
Antra, Nation Association Of Transsexuals And Transsexuals, Madre Mia Foilmes, San Paulo

Project Body Hair
Billie
Billie New York

The Non-Issue
L’Oreal
Maccann Paris

Just Do It: Caster Semenya
Nike
Weiden+Kennedy, Amsterdam

Viva La Vulva
Essity
AMVBBDO, London

First Shave
Proctor & Gamble Canada
Grey Canada, Toronto

The E.V.A Invite
Volvo
Forsman & Bodenfors, Gothenburg

The Not So Beautiful Game
National Centre For Domestic Violence
Wunderman Thompson, London

Lessons In History
Daughters Of The Evolution
Goodby Silverstein & Partners, San Francisco

The Genderless Voice
Copenhagen Pride
Copenhagen Pride, Copenhagen

Tour Des Femmes
Skoda
Fallon, London

Closer Than You Think
UN Women, Iceland
PIRAR/TBWA, Reykjavik

The Tampon Book: A Book Against Tax Discrimination
The Female Company
Scholz & Friends, Berlin

Nike Dream Crazier
Nike
Nike, Portland

Next Minute Scene
Ministerio Publico And ABAP
VMLY&R, San Paulo

Boys Don’t Cry
White Ribbon
Bensimon Byrne, Toronto

The Last Ever Issue
Gazeta, Pl/Mastercard/BNP Paribas
VMLY&R, Poland, Warsaw

Project #Showus
Unilever, Dove
Publicis Sapient, New York

#BodyProudMums
Mothercare
McGarryBowen, London

Hamam Waterproof Saree
Unilever Hamam
Ogilvy, Mumbai, India

We Believe: The Best Men Can Be
Gillette
Grey, New York

Miss America 0.2
Miss America Organization
VMLY&R, New York

Here To Create Change
Adidas
TBWA/CHIAT/DAY, New York


Titanium Lions Shortlist


Tommy Hilfiger Adaptive
Tommy Hilfiger
Wunderman Thompson, New York

Viva La Vulva
Essity
AMVBBDO, London

The Whopper Detour
Burger King
FCB, New York

The Fake News Stand
Columbia Journalism Review
TBWA/CHIAT/DAY, New York

Storysign
Huawei
FCB Inferno, London

The Truth Is Worth It
The New York Times
DROGA5, New York

Paving For Pizza
Domino’s Pizza
Domino’s Pizza, Ann Arbor

Broadway The Rainbow
Mars
DDB, Chicago

The Uncensored Playlist
Reporters Without Borders
DDB, Berlin

Changing The Game
Microsoft
McCann, New York

The Last Ever Issue
Gazeta. Pl/Mastercard/ BNP Paribas
VMLY&R, Poland, Warsaw

Thisables
IKEA
Maccanns, Tel Aviv

Hidden Flag
FELGBT/Eldiario.ES
Lola Mullenlowe, Madrid

The Blank Edition
An-Nahar
Impact BBDO, Dubai

Insta Novels
The New York Public Library
The New York Public Library, New York

Nike Dream Crazy
Nike
Nike, Portland

Billie Jean King Your Shoes
Adidas
TBWA/CHIAT/DAY, New York

#ForTheThrone
HBO
DROGA5, New York

The Non-Issue
L’Oreal
McCann, Paris