This week’s executive shifts include new CMOs for Curaleaf and Dick’s Sporting Goods, Charlotte’s Webb hiring a former Kraft CMO, T-Mobile shaking up its executive marketing team and an ex-Popchips CMO joining PLUS.
T-Mobile Shuffles Marketing Team
According to an internal memo shared with GeekWire, T-Mobile is shaking up its marketing team, in particular, the company is blending Metro by T-Mobile (formerly MetroPCS) into the larger organization.
- Matt Staneff is appointed chief marketing officer of T-Mobile, he was formerly executive vice president and chief commercial officer. The CMO position at T-Mobile has been vacant since 2017
- Nick Drake, formerly EVP of marketing and experience, “is moving into a new position working on a ‘confidential new initiative'”
- Tom Keys will be stepping down from his role as Metro’s president. He has been with Metro since 2005.
Staneff has been with T-Mobile for 16 years, working his way from customer retention analytics and through marketing teams and customer loyalty positions. He’s now rewarded with the top marketing position at the mobile giant, serendipitously timed with the enormous Sprint merger.
Carolina Herrera Hires VP Of Global Marketing
According to Business of Fashion, Carolina Herrera appointed Jodie Chan to the position of vice president of global marketing and communications.
Chan comes to the company from Altuzarra, where she was director of marketing and communications. Prior to that she was a senior account executive at Syndicate Media Group.
Dick’s Sporting Goods Promotes For Chief Marketing Officer
Dick’s Sporting Goods appointed Ed Plummer as the company’s chief marketing officer. Plummer moves up from his previous position with the company, as SVP Dick’s Team Sports HQ. Plummer has been with Dick’s Sporting Goods since 2010 and prior to that spent 12 years at American Express, most recently as VP, consumer card CRM.
According to a press release, “Plummer will lead the Company’s overall marketing strategy and implementation, including brand building, traffic driving elements, and its continued digital transformation across all consumer touch points.”
Steve Miller was also promoted to the position of SVP of strategy and analytics.
“These two executives’ skills and experience in the industry will be tremendous assets to our leadership team and will undoubtedly help accelerate our business and continue our strong track record of innovation and success,” said Lauren Hobart, president of Dick’s Sporting Goods.
Curaleaf Acquires Cura Partners/Select, Appoints CMO
Curaleaf completed one of the largest cannabis acquisitions, using $1 billion in stock to acquire Cura Partners (owners of Select). With the acquisition, Jason White becomes Curaleaf’s chief marketing officer, the position he recently accepted Cura/Select.
White was previously the EVP, global head of marketing, working at Beats by Dre, an Apple company. Before that, he spent almost a decade at Wieden + Kennedy.
On the acquisition, Cameron Forni, CEO of Cura and founder of Select said, “The leading companies in the industry on the West Coast and the East Coast are now joining forces to progress the legalization and mainstream acceptance of cannabis across the country.”
Former Popchips Chief Marketing Officer Joins PLUS
PLUS, a cannabis goods company, hired former Popchips CMO Marc Seguin to be the company’s chief revenue officer. Seguin is a veteran marketer, who joined Popchips in 2014 as CMO before also adding president to his title.
Before that Seguin spent eight years at Paramount Farms, working his way up from director of marketing (Sunkist pistachios) to VP marketing Paramount Farms, POM Wonderful and Paramount Citrus.
“PLUS is undoubtedly a market leader in the cannabis industry, but what attracted me to the company was their safe and approachable mission,” says Seguin. “Jake and the leadership team truly embody a seasoned food manufacturing company in quality standard, lab assurance, manufacturing protocols and even implementing child-proof packaging before required. I look forward to further elevating the PLUS brand into a household name amongst cannabis and food competitors alike.”
Kobalt’s AWAL Names VP Of Strategic Marketing
AWAL, a music label/distributor owned by Kobalt, has appointed Thomas Fiss to the position of VP, strategic marketing. He was previously head of the Life Is Beautiful festival. According to the press release, Fiss has “over a decade of experience in the music and partnership marketing arenas.”
Charlotte’s Web Appoints Chief Executive Officer
Charlotte’s Web, a major player in the CBD product industry, hired Deanie Elsner as the company’s CEO. Elsner is the former president of Kelloggs Company—she served in that role from 2015 to 2018.
Before that, Elsner was the executive vice president and chief marketing officer at Kraft Foods Group—during her tenure she was named one of Forbes 50 Most Influential Global CMOs in 2014. According to Elsner’s LinkedIn, she led “company-wide marketing reinvention to accelerate the growth of Kraft’s iconic brands such as Oscar Mayer, Jell-O, Kool-Aid, Velveeta and Philadelphia. Focused on new approaches to brand innovation and renovation, real-time precision marketing to create more relevant consumer relationships, and creating a dynamic culture on the cutting edge of marketing innovation.”
“Deanie’s appointment is timely and aligns perfectly with our corporate evolution from the early stage organization we were just two years ago into a professionally managed public company with top-tier executive talent,” said Hess Moallem, current president and CEO of Charlotte’s Web. “Placing world-class marketing and sales expertise at the highest level of the Company is critical to further extend Charlotte’s Web’s leadership position in the market.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, May 3. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|VP, CIMD, PWM, Trust Services||Goldman Sachs||New York, NY|
|Vice President, Film Marketing||Warner Bros.||Burbank, CA|
|Chief Marketing Officer||ThirdLove||San Francisco, CA|
|VP, Investment Marketing||Prudential||Shelton, CT|
|Vice President of Marketing||sbe Entertainment Group||Los Angeles, CA|
|Vice President of Marketing||Belkin||Playa Vista, CA|
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