This week’s executive shifts include Safilo hiring their first CMO for North America, Pacers appointing a former Viacom exec, Primanti Bros. hiring their first chief marketing officer, EverlyWell appointing former Pinterest exec as chief marketing officer, Wetzel’s Pretzels’ CMO being promoted to CEO, Former Campbell Soup exec joining Oxigen as CMO, Dakshidin Corporation appointing cannabis marketer as CMO and Southwest Airlines promoting its CMO.
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Safilo Appoints First North America CMO
Safilo, an Italian eyewear company, appointed Victoria Hallberg as their first chief marketing officer for North America. She will oversee brand management, trade marketing and public relations.
Prior to that, Hallberg worked as VP of brand sales and strategic accounts for Marchon Eyewear. She was also the chief merchant and vice president of retail relations ar VSP Global.
Indiana Pacers Hires Former Viacom Exec
Pacers Sports & Entertainment hired Tatiana Holifield as vice president/head of digital strategy.
Previously, Holifield served as the senior director of social media and digital marketing strategy for Viacom and before that she was the director of brand marketing at NBCUniversal.
Primanti Bros Hires Their First CMO
Pittsburgh-based Primanti Bros. Restaurant and Bar appointed Adam Golomb as their first chief marketing officer. Before joining Primanti Bros., Golomb served as served as a senior director at Giant Eagle, a supermarket chain.
EverlyWell Appoints Former Pinterest Exec As CMO
EverlyWell, an at-home lab testing kit company, hired Jenifer Dasho as their new CMO. Before her new position, Dasho worked as head of consumer and creator marketing at Pinterest.
In 2014, she joined Trulia to serve as head of brand marketing. According to the EverlyWell press release, Dasho will be “responsible for brand positioning, paid media, product innovation, content, communications, research and creative.”
Wetzel’s Pretzels Promotes Former CMO
Wetzel’s Pretzels promoted the company’s former CMO, Jennifer Schuler, to CEO. She’s been with the company since 2014. AS CEO, Schuler will assume global responsibility for the brand and its growth.
Oxigen Hires Former C-Fresh VP As CMO
Oxigen—an oxygen-enhanced water maker—appointed Bill Lange as their CMO. Previously, Lange served as VP of marketing at C-Fresh, a division of The Campbell Soup Company. In 2015, he joined Pressed Juicery as VP of sales and marketing. He’s also worked for companies such as ZICO Beverages, Nestle and KeVita.
Dakshidin Corporation Hires Whitechapel’s CMO
Dakshidin Corporation, a CBD and cannabis product company, announced the appointment of Robert Mack Peak as their new CMO. Previously, he served as CMO at Whitechapel Holdings, which was acquired by Dakshidin last year.
Peak has several years of experience in the cannabis industry. He launched Red Llama Trading, a producer of medicinal cannabis products and he developed branding and strategy at Marijuana Company of America.
Southwest Airlines Promotes CMO
Southwest Airlines promoted Ryan Green to senior vice president and chief marketing officer, from a vice president role. He will continue to oversee Southwest’s brand, advertising, loyalty program and digital strategies for their website.
Green joined the air carrier in 2006 as director customer loyalty.
Bandai Namco Appoints CMO For Bluefin
Bandai appointed Adam Newman as chief marketing officer of Bluefin. Bandai Namco acquired Bluefin, a California-based collectibles and hobby distributor, in September.His new duties will include overseeing North American sales and marketing efforts for all Bluefin brands. Formerly, Newman was the senior director of brand management for the Tamashii Nations Brand at Bandai America.
McDonald’s Italia Promotes Head Of Retail And Core Marketing
McDonald’s Italia has appointed Giorgia Favaro as chief marketing officer. Previously, she held the title of head of retail and core marketing for the division. As CMO, she will be responsible for food innovation, core menu offer and digital media planning.
Favaro started her career as a brand manager for Procter & Gamble.
Magic Johnson Enterprises Promotes CMO To President
Magic Johnson Enterprises appointed chief marketing officer Christina M. Francis to president. Francis joined the company in 2014 a senior vice president of marketing and communications. Before that, she served as CMO for the Orange Bowl Committee.
Sony Music Nashville Executive VP Departs
Billboard reports Sony Music Nashville’s EVP marketing John Zarling is departing the company by mutual agreement. He previously worked at Big Machine Label Group, where he was senior VP of partnership marketing and promotion strategy. During his time at Sony, Zarling helped to develop musicians such as Kane Brown, Luke Combs, Old Dominion and Maren Morris.
Comcast Appoints VP In California
Comcast has appointed Kristeen Cominiello as the new vice president of sales and marketing for California. She will be responsible for the customer growth of California’s residential services. Previously, Cominiello served as sales and marketing vice president for Comcast’s Oregon/Southwest Washington region. She started her career with the company in 2001 as a billing and repair representative at a Denver call center.
Cannabis Brand Cura Hires Former Apple Exec As CMO
Cura, a cannabis brand, appointed Jason White as their new chief marketing officer. White was previously the EVP and global head of marketing for Apple’s Beats by Dre. Before that, White worked at Wieden + Kennedy, where he served as Nike global account director and then managing director for the Shanghai office.
“I came to Cura with a desire to make a real impact,” said White in a press release. “After the Beijing Olympics with Nike and the world-changing ride at Beats across music, sports and fashion; I was thrilled to find another chance to shape the future in the emerging cannabis industry with the incredible team at Cura.”
Rakuten Kobo Promotes VP Of Marketing To CMO
Rakuten Kobo, Canadian ecommerce platform, appointed Marianne Hamilton as the company’s new CMO. Hamilton joined Rakuten Kobo in 2012 and previously worked as VP of marketing. Prior to that, she was the director of marketing at Motorola Mobility Canada.
Republic Records Promotes For Digital Marketer
Republic Records appointed Tim Hrycyshyn to be the music label’s vice president of digital marketing. He was previously director of digital marketing and oversaw campaigns for several musicians like Lil Wayne, Ariana Grande and Nicki Minaj.
Before he joined Republic, he worked in digital marketing Warner Music Group.
GameWorks Announces CMO
GameWorks announced Michael Sadowski as the company’s first chief marketing officer.
Before joining GameWorks, Sadowski was vice president of operations and general manager for Kelley Blue Book.
The Junkluggers Hires Former Edible Arrangements CMO
The Junkluggers—a sustainable junk removal service—appointed Kristy Ferguson as their new chief marketing officer. Previously, Ferguson served as CMO, chief strategy officer and chief innovation officer for Edible Arrangements. During Ferguson’s time at Edible Arrangements, she expanded the company from just being a North America franchise to across 13 countries.
American Lung Association Names New CMO
The American Lung Association has named Julia Fitzgerald as CMO for the organization. In this role, Fitzgerald will be overseeing ALA’s marketing and digital engagement in addition to public relations efforts and internal communications. Fitzgerald will be reporting to national president and CEO Harold Wimmer.
“We are very pleased to have Julia Fitzgerald join us to advance our critical work and lifesaving mission. Julia brings a level of experience and leadership that will unify and enhance our messaging and help us best serve as the nation’s premier resource for lung health,” said Wimmer to Biz Journals.
Most recently, Fitzgerald was VP of marketing at beverage container brand Thermos and has previously held a number of CMO positions at CPG International, Sylvan Learning, Sears and VTech Electronics.
“The American Lung Association’s brand has thrived for more than a century because of the organization’s ability to evolve to meet the lung health needs of Americans. I look forward to applying my experiences and successes in leading private sector brand and digital marketing to further the organization’s mission reach,” said Fitzgerald.
Max Life Insurance Promotes Aalok Bhan To Director And Chief Marketing Officer
Leading Indian life insurance company, Max Life, has promoted Aalok Bhan to the role of director and CMO. Founded in 2000, Bhan joined the company in 2012 in a role in the Executive Management Committee and thereafter held roles within the company as head of products, customer marketing and corporate communications.
In 2016, Bhan was promoted to the role of chief distribution officer at Max Life—a role in which he thrived in expanding Max Life’s presence throughout India.
“The industry is realizing the need to establish a deeper connect with new-age consumers, rendering more opportunities to be creative in our branding and communication strategies. I am positively thrilled to accept the new role and look forward to advancing the development and execution of our company strategies with greater dynamism going forward. As I continue my association with Max Life Insurance, I only wish to express gratitude for the immense faith that has been exuded in my capabilities by the management,” said Bhan in a press release.
Bhan will be based out of Max Life’s corporate office in Gurugram, India.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, February 1. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.
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