This week’s executive shifts include Sundance Institute’s new chief marketing officer, Sachin Gadhvi joins Sittercity from, Yamaha naming its new brand director, OVO Mobile hires a CMO, Rhode Island Commerce appointing a CMO, Zaius hiring a chief marketing officer, Shawn Gensch joins JCPenney as executive vice president and chief customer officer, Fritz’s Adventure hires a new CMO, West Marine’s CMO appointment, Indigo promoting Samantha Taylor to chief marketing officer and Lyft’s CMO exiting the company.

Check out our careers section for executive job openings and to post your own staffing needs.

Lyft’s CMO Leaves The Company

According to The Drum, Lyft’s CMO Joy Howard left the company.

Howard joined Lyft in October 2018 and now left the company for a position promoting digital rights.

Her previous experience includes the CMO role at Sonos, VP of marketing at Patagonia and Nike.

Per The Drum, Lyft will drop the CMO role and split the job between a vice president of marketing operations and a vice president of brand.

Indigo Taps Samantha Taylor As CMO 

Canadian bookstore chain, Indigo, announced the appointment of Samantha Taylor to the role of CMO. 

Taylor will start immediately and will mainly oversee the Indigo Love of Reading Foundation. 

Taylor joined the company in 2014 as VP of marketing and most recently served as a senior VP of marketing, leading Indigo’s brand communication, traditional and digital marketing, national events and the Indigo loyalty program “Plum Rewards.”

Indigo President, Kirsten Chapman, said about the new hire: “I am thrilled to announce the appointment of Sam to her new role. During her five years with the company, Sam has made an indelible mark on Indigo—her passion for the business is undeniable and she has an outstanding ability to connect with customers. We look forward to Sam’s ongoing leadership as we continue in Indigo’s mission to enrich the lives of our customers.”

West Marine Welcomes A New Chief Marketing Officer 

Aaron Carpenter will join West Marine as chief marketing officer.

Carpenter was vice president of global marketing at The North Face and was head of design and implementation of the brand’s first CRM/Loyalty system. He also is a co-founder of TideSmart West, a San Francisco-based digital and experiential marketing agency that supports lifestyle brands like Starbucks, The North Face and Clif Bar.

“We are excited to welcome Aaron to the West Marine team. Aaron understands the boating enthusiast lifestyle and will help us develop and execute marketing strategies to ensure the West Marine brand is strong and that our mission to outfit, educate and inspire boaters comes to life for our customers,” said CEO of West Marine, Ken Seipel.

Sundance Institute Picks Up New CMO From Atlantic Re:think

Sundance Institute hired Michael Monroe to be the company’s new chief marketing officer. Monroe comes to the company after three years at Atlantic Re:think, Atlantic‘s creative marketing group—he served as vice president of marketing and head of Re:think.

Prior to that, Monroe had two stints at Forbes, first in business development and marketing, and then later as vice president of integrated marketing. He also worked at Conde Nast as the integrated marketing director.

“I am honored to join the Institute’s long-standing commitment to championing artists and connecting audiences around the world with their work.” Monroe said in a statement. “I look forward to finding new ways to create and cultivate that connection, and to tell the Institute’s nearly 40-year story.”

Monroe will report to Sundance Institute’s CEO Keri Putnam.

Roc Nation Records Fires Several Executives

Roc Nation Records has fired several executives from the company’s team. Included was executive VP marketing Gita Williams. Other executives departing include senior VP promotion Azim Rashid, senior VP A&R Orlando McGhee and senior director publicity Fairley McCaskill.

JCPenney Names Shawn Gensch Chief Customer Officer 

Shawn Gensch will be joining JCPenney as executive vice president, chief customer officer effective June 3.

Previously, Gensch served as a chief customer officer at Sprouts Farmers Market, director board of directors at OnenTen and a member of the board of directors at Anser Innovation. He also served as senior vice president of marketing at Target for 10 years.

At JCPenney, Gensch will lead customer-centric strategies to boost traffic, engagement and customer retention, be responsible for marketing initiatives across all channels and work on increasing customer loyalty. He will report to Jill Soltau, the company’s chief executive officer.

“I am delighted to welcome Shawn to JCPenney. His appointment fills a vital component of our executive leadership team, and we are eager to leverage his cross-functional expertise to inspire an engaging and rewarding shopping experience for our customers. Shawn will be instrumental in developing a compelling brand identity that builds meaningful connections with new shoppers, and strengthens relationships with our most loyal customers,” Soltau said.  

Fritz’s Adventure Hires CMO 

Fritz’s Adventure announced the appointment of John Vaughn as the company’s new chief marketing officer. 

Vaughn joins Fritz’s Adventure from Huddle, Inc., where he served as a senior vice president of marketing for six years.

In his role as a CMO at Fritz’s, Vaughn will oversee the development and implementation of an overall marketing and sales strategy and manage sales teams. 

“We are very excited to welcome John to the Fritz’s Adventure family. Not only will he bring a proven record of measurable marketing and sales results, but he’ll also be a great role model for our employees and vendors who come into contact with him,” said Fritz’s Adventure CEO, Matt Engram.

Rhode Island Commerce Appoints CMO

Heather Evans was named the new chief marketing officer at the Rhode Island Commerce.

Previously, Evans was chief marketing officer at ITG and J.P. Morgan. She was also global head of client analytics and head of client strategy at Bank of America Merrill Lynch from 2006 to 2009.

“There are many reasons that make Rhode Island a great place to visit, live, and do business—from the beauty of Narragansett Bay to the charm of its historic architecture; from the active music and culinary scenes to the vibrant design and entrepreneurial communities,” Evans told GoLocalProv. “I can’t wait to begin working with the team at Commerce, the tourism regions, and the small businesses that make up our tourism industry so that we can continue telling Rhode Island’s story.”

Zaius Hires Chief Marketing Officer

Kyle Flaherty joined Zaius’ marketing executive team as a CMO.

He comes to Zaius from SaaS powerhouse Rapid7, where he held a VP, market strategy and communications position, previously served as a senior director of marketing at Ixia and CMO at 21CT.

According to his LinkedIn Flaherty will be “bridging the divide between marketer and customer through personalized experiences driven by data, delivered with creativity, and measured through impact. The marketing team at Zaiusis dedicated to championing an analytics-driven go-to-market approach that not only drives company growth, but a community of like-minded marketers looking to make a difference in the lives of their customers.”

Sittercity Welcomes A New CMO

Sittercity announced the hiring of Sachin Gadhvi as the company’s head of marketing.

Gadhvi previously served as vice president of marketing at and Ticketmaster, and a CMO of Everything But The House.

“I am incredibly excited to join Sittercity,” Gadhvi said in a statement. “We have an amazing opportunity to make it easier than ever for families and sitters to connect, with new tools like search-by-availability and request-to-interview, especially as Millennials are becoming the first generation of digital native parents.”

Yamaha Names Greg Macias Its Brand Director

Yamaha Corporation of America announced the appointment of Greg Macias as the company’s new brand director.

Macias was most recently chief marketing officer at Magnivation. Prior ot that he was the director of marketing at ASICS America and a VP of marketing at Quiksilver.

At Yamaha, Macias will report to Matt Searfus, corporate vice president of integrated marketing.

Searfus said of Macias, “Greg has succeeded in key marketing roles on industry-leading brands and knows how to create strong connections between brands and consumers. He possesses an exceptional mind for strategy and analysis; we are gratified to have him help tell the Yamaha story.”

OVO’s CMO Leaves As The Company Drops The CMO Role

Mumbrella reported that OVO Mobile’s chief marketing officer, Nicole McInnes, will depart due to the company’s decision to eliminate the CMO position.

McInnes’ previously marketing roles include stops at Adshel, Pandora, Eharmony and Woolworths.

“Of course I’m disappointed but startups are as much a great creative experience as a rollercoaster ride, and I thank the founders for the opportunity to experience the breadth that Ovo as a hybrid telco-broadcaster, had to offer,” she said in a statement for Mumbrella. “As a shareholder, I support the business restructure as it’s what the business needs right now, and I’m looking forward to my next marketing adventure.”

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, April 19. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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