This week in leadership updates, Warner Bros. appoints Tricia Melton as CMO, Global Kids, Young Adults and Classics and Hangar 24 Craft Brewing hires John Waters as CMO.
Warner Bros. Hires Tricia Melton As Chief Marketing Officer, Global Kids, Young Adults And Classics
Tricia Melton, former SVP of marketing, brand, creative and communications at Disney-owned Freeform has joined Warner Bros. as CMO, Global Kids, Young Adults and Classics. Effective June 29, Melton will oversee the unit, which houses Cartoon Network, Adult Swim, Boomerang, Warner Bros. Animation and Turner Classic Movies.
Before Freeform, Melton was SVP, entertainment marketing and branding for TBS, TNT and TCM. Prior to that, she served as VP, marketing for Lifetime Television.
Hangar 24 Craft Brewing Names John Waters As Chief Marketing Officer
According to Brewbound, Hangar 24 Craft Brewing has appointed former Air Force Fighter pilot John Waters as CMO.
During his tenure as the F-16 Demo Team Commander, Waters transformed the US Air Force’s social media strategy, growing his team’s social media presence to over 200,000 followers and nearly 7 million engagements.