This week in leadership updates, Reddit names Michael Seibel as Alexis Ohanian’s replacement as board member, Patagonia CEO Rose Marcario steps down, McDonald’s promotes Alistair Macrow to global CMO, Instagram hires Melissa Waters as global head of marketing, Ford brings on Cheil UK CEO Peter Zillig as head of European marketing and Universal Music Group Nashville promotes Lori Christian to senior vice president of marketing.
Reddit Replaces Alexis Ohanian With Michael Seibel As New Board Member
Following Alexis Ohanian’s resignation from Reddit’s board, Reddit has named Y Combinator CEO Michael Seibel as his replacement.
In announcing he would be stepping down, Ohanian asked to be replaced by a black candidate.
Seibel co-founded Justin.tv before it became Twitch, as well as Socialcam before selling it to Autodesk in 2012.
Patagonia Chief Executive Officer Rose Marcario Steps Down
After 12 years with Patagonia and the last six as its CEO, Rose Marcario is leaving the company, noting that the team has been planning her succession since late 2019.
Patagonia COO Doug Freeman will lead the transition until Patagonia finds a replacement.
McDonald’s Names Alistair Macrow As Global Chief Marketing Officer
McDonald’s CEO Chris Kempczinski has announced the promotion of Alistair Macrow, former CMO of McDonald’s international business, to the role of global CMO. The news comes after the position sat empty for 11 months.
Macrow replaces Colin Mitchell, who led McDonald’s marketing team since July 2019.
Instagram Appoints Melissa Waters As Global Head Of Marketing
According to Variety, Instagram has hired Melissa Waters as global head of marketing.
Waters comes from Hims & Hers, where she served as CMO. Prior to that, she was VP of marketing at Lyft for two years and before that, VP of brand and product marketing at Pandora.
Ford Names Peter Zillig As Director, Brand And Marketing Communications For Europe
Ford has hired Peter Zillig as director, brand and marketing communications for Europe, according to Campaign. Effective July 1, Zillig will report to Roelant de Waard and be responsible for strengthening Ford’s “Bring on tomorrow” brand positioning.
Zillig joins from Samsung-owned agency Cheil UK, where he served as CEO for three and a half years.
Universal Music Group Nashville Appoints Lori Christian As Senior Vice President Of Marketing
Universal Music Group Nashville has promoted Lori Christian to SVP of marketing after she led the company’s publicity department since 2012. In her new role Christian will manage media marketing, brands and sponsorship, international marketing and creative services departments for the label group’s 36 artists as well as the media site Sounds Like Nashville.
Prior to Universal Music Group Nashville, Christian oversaw the publicity department at Capitol Records Nashville and managed publicity for Sony Music’s RCA Records label.