This week in leadership updates, Celebrity Cruises taps Michael Scheiner as chief marketing officer, Trilogy Health Services names Melissa Richards-Person as CMO, Alpha Foods names Kierstin De West as its first CMO and more.

Celebrity Cruises Hires Michael Scheiner As Chief Marketing Officer

Michael Scheiner, former global CMO of Tommy Hilfiger, has been named senior vice president and CMO of Celebrity Cruises.

In his new role, Scheiner will oversee customer acquisition, brand loyalty and ecommerce worldwide.

Previously, Scheiner was CMO and SVP of Hollister Co. and Gilly Hicks, two brands owned by Abercrombie & Fitch Co.

Alpha Foods Taps Kierstin De West As First-Ever Chief Marketing Officer

Upon launching its inaugural TV spots, Alpha Foods has named Kierstin De West as its first CMO, reports Ad Age.

De West joins from Lululemon, where she was VP of global brand management and strategy for three years.

Fairmont Miramar Hotel & Bungalows Names Amy Funke As Director Of Marketing

Amy Funke was appointed director of marketing for the Fairmont Miramar Hotel & Bungalows, according to Hospitality Net.

Most recently, Funke served as director of marketing and communication for InterContinental Los Angeles Downtown.

Trilogy Health Services Appoints Melissa Richards-Person As Chief Marketing Officer

According to Biz Journals, Trilogy Health Services has hired former Papa John’s SVP or brand, Melissa Richards-Person, as CMO.

Richards-Person spent nearly 12 years at Papa John’s in various marketing leadership positions.

T-Mobile Chief Marketing Officer Matt Staneff Exits

After nearly 19 years of working in various marketing leadership roles at T-Mobile, the company’s CMO, Matt Staneff, has stepped down.

Prior to his role as CMO, Staneff was chief commercial officer.

Facebook Vice President Of Global Business Group Departs

Carolyn Everson, VP of Facebook’s Global Business Group, has exited the company after her 10-year tenure.

According to CNBC, Nicolea Mendelsohn, head of EMEA region for Facebook’s Global Business Group, will fill in as interim VP.