This week’s marketing moves include the appointment of VP-level marketing roles at Nike Inc. and Warner Music, the resignation of Bacardi CMO Lee Applbaum, the appointment of Rosa Lee Timm as CMO of Communication Service for the Deaf (CSD) and WellPet welcoming a new chief marketing officer.
Nike Welcomes A New Vice President Of Marketing
Adrienne Lofton will join the largest global athletic shoe brand as VP of marketing for North America.
Lofton comes to Nike from Under Armour, where she served as senior vice president, Global Brand Management for almost five years, according to her LinkedIn.
She also worked as SVP/CMO at Levi Strauss & Co., where she oversaw global advertising, public relations and creative, and previously held marketing positions at Target.
Lofton’s appointment will take effect on August 5.
John Franck Named Executive VP Commercial And Marketing At Warner Music Group’s ADA
Alternative Distribution Alliance (ADA) announced the appointment of John Franck to the newly created role of executive vice president commercial and marketing.
Franck recently served as CMO at 300 Entertainment and he is a former senior VP marketing and content creation at Entertainment One.
At ADA, he will be managing the global commercial relationships, digital marketing and digital sales and strategy for Warner Music Group’s global independent distribution division.”John has built a reputation as a brilliant and creative thinker, a determined and process-oriented executive, and a warm and kind soul. His breadth of experience, along with his outstanding relationships across the digital platforms, will make him a tremendous asset as we continue to raise the bar in the services we provide our label partners and artists,” Eliah Seton, president of independent music and creator services, Warner Music Group, said about Franck’s appointment in a statement to Billboard.
Bacardi Brand Chief Marketer Lee Applbaum Resigns
Lee Applbaum is stepping down from his role as global chief marketing officer of Patrón Tequila and Grey Goose vodka, effective at the end of August.
Applbaum was most recently elevated to the position of CMO for Grey Goose vodka in August of last year and will continue in a limited capacity as a special advisor to the board of directors. He joined Patrón Spirits International in 2013, which was later acquired by Bacardi in April 2018.
“I now have the extraordinary privilege to pursue my personal passions in business and life and spend time with our only child in the handful of fleeting years before he leaves for college,” Applbaum said in a statement.
Bacardi is currently seeking to fill the position and CEO Mahesh Madhavan has clarified that the search will “focus on external candidates who bring both diverse experience and a luxury and lifestyle lens.”
Additionally, Bacardi has promoted Adrian Parker to VP of global marketing for Patrón. The brand is conducting internal interviews to fill the leadership position of integrated marketing for Grey Goose.
Communication Service For The Deaf Hires CMO
Rosa Lee Timm joins the Austin-based non-profit Communication Service for the Deaf (CSD) as chief marketing officer.
Timm will be responsible for all marketing and communications at CSD. She previously served as marketing director at Deaf Counseling, Advocacy & Referral Agency (DCARA), a role that she will continue to occupy in a part-time capacity.
In a press release announcing the hiring, Timm commented that she “looks forward to realizing CSD’s vision to accelerate social change.”
WellPet Names Chief Marketing Officer
Pet food company WellPet hired Clark Reinhard as chief marketing officer, Pet Business reports. He’s tasked with managing marketing communications and accelerating global growth for all WellPet products.
Reinhard previously served as VP at Ocean Spray and for decades at Procter & Gamble as a marketing director for CPG brands in home and health categories.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, August 2. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
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