This week in the c-suite, eBay’s CMO Julie Nestor is leaving the position for a role with Hilton Hotels in Singapore, Lacoste hires a new EVP of marketing and branding, both Urban Plates and StockX name their first CMO, former Popeyes Louisiana Kitchen marketing chief Hope Diaz joins Fiesta Restaurant Group Inc. as chief marketing officer and Stephanie Fried leaves Condé Nast for a CMO role at Fandom.

EBay CMO Leaves Role For Position With Hilton Hotels

As reported by CMO, Julie Nestor will be vacating her position as eBay’s chief marketing officer to join Hilton Hotels as VP of marketing and ecommerce for the Asia-Pacific region.

Before Nestor’s 18 month tenure as CMO for eBay she was VP of consumer marketing at American Express. CMO reports that her duties will be shifted to eBay Australia’s COO, Amrita Blickstead.

Urban Plates Names First CMO

Urban Plates named their first chief marketing officer today, according to Restaurant Business.

Steve Greer will be joining the fast-casual restaurant from Xperience Restaurant Group, where he served as head of marketing. Greer has also held marketing positions at Outback Steakhouse and Fleming’s Prime Steakhouse & Wine Bar.

Lacoste Names Marketing EVP

Lacoste has named a new EVP of marketing and branding, reports MDS.

Catherine Spindler joins the executive team from Vente Privee where she served as chief marketing officer. She will be filling the position due to the appointment of Sandrine Conseiller, Lacoste’s former EVP of marketing and branding, to Aigle, which is also owned by Maus Frères International.

StockX Names Deena Bahri CMO

Ecommerce company StockX has named Deena Bahri as their first chief marketing officer, reports WWD. She will be tasked with overseeing the online marketplace’s brand and consumer strategy.

Bahri most recently held the position of CMO at Helix. She has also previously served as CMO of Birchbox and held various marketing leadership roles at companies like Reebok and Gilt Groupe.

Fandom Names Former Condé Nast EVP As CMO

Stephanie Fried has joined Fandom as their new chief marketing officer. She previously held the position of EVP of marketing, research and analytics at Condé Nast and worked at Discovery and NBCUniversal prior to that.

Fried will be tasked with deepening connections between the community-driven entertainment site and its audience, as well as “enabling brands and content owners to reach and authentically engage with these audiences.”

Fiesta Names Ex-Popeyes Marketer As CMO

Hope Diaz has been named chief marketing officer at Fiesta Restaurant Group Inc., according to Nation’s Restaurant News. 

Diaz most recently served as global chief marketing officer at Popeyes and previously held the position of head of global innovation and guest understanding at Burger King.

The Texas-based Fiesta Restaurant Group Inc. is the parent company of Pollo Tropical and Taco Cabana.

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Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, Septenber 13th. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Global CMOPopeyes Louisiana Kitchen, Inc. Miami, FL
Vice President, Film MarketingNew York UniversityBrooklyn, NY
Chief Communications And Marketing OfficerUC San DiegoSan Diego, CA
Senior Vice President Of MarketingClear Channel OutdoorNew York, NY
SVP–Creative MarketingWalt Disney TelevisionBurbank, CA
Vice President, Marketing Int’l International Distribution And ProductionsSony Pictures Entertainment Inc.Culver City, CA

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