This week’s executive moves include NASCAR appointing its CMO to the CEO and president roles and Neiman Marcus promoting its chief marketing officer to executive vice president. Also, Walt Disney Studios promotes two marketers, Bonobos promotes its CMO to CEO, The Honest Company appoints a new chief marketing officer, Burton hires its chief marketer and crypto startup Kin picks up a marketer from Twitch.
NASCAR President Steps Down, CMO Takes Role
Brent Dewar has stepped down from his role as NASCAR president. Taking his place will be NASCAR’s chief global sales and marketing officer Steve Phelps, who has been promoted to the role of president as well as CEO. Phelps came to NASCAR in 2005 after senior leadership roles at NFL and Wasserman.
According to the statement, “Phelps has played a key role in significant initiatives, such as negotiating key partnership agreements with Coca-Cola, Monster Energy, Comcast and Camping World, the acquisition of NASCAR’s digital and social rights and leading industry collaborative efforts such as the Industry Action Plan and industry-wide marketing platforms.”
Neiman Marcus CMO Promoted to EVP
Carrie Tharp, hired by Neiman Marcus Group in 2016 for the roles of senior vice president, chief marketing officer has been promoted to executive vice president, chief digital officer. Prior to joining Neiman Marcus Group, Tharp held similar posts at Fossil and Travelocity.
“These key promotions, new hires, and team refinements ensure that Neiman Marcus Group is in the best position to lead in digital and data excellence, drive growth, and deliver on our goals to continue to elevate the company as one of the world’s most prestigious luxury retailers in the world,” said Geoffroy van Raemdonck, CEO, Neiman Marcus Group, said in the statement.
Arista Records Announces Three Marketing Hires
Arista Records has announced the appointment of three marketers to the company’s staff. Brian Vinikoor has been appointed vice president of marketing; Dee Heuvelings will be the senior director, A&R and marketing; Ethan Geltzer has taken the role of senior director of digital marketing & branding.
Vinikoor comes to Arista after previously working at mTheory as the senior director, strategic & digital Partnerships.
Walt Disney Studios Promotes Two Marketers
Walt Disney Studio marketers Martha Morrison and Ryan Stankevich have been promoted to SVPs of marketing. Morrison previously worked at Miramax before starting at Disney in 2010, and Stankevich has been working at Disney for 20 years.
Morrison will oversee global marketing for Disney Animation Studios and Pixar while Stankevich will focus on LucasFilm and Marvel films.
Bonobos Founder Steps Down; CMO Steps Up
Bonobos founder Andy Dunn has stepped down from his post as CEO and will hand the reins over to Bonobons chief marketing officer, Micky Onvural. Dunn announced the move in a LinkedIn post. Onvural previously served as VP of consumer marketing at Trulia and before that had a stint at eBay.
The Honest Company Hires Chief Marketing Officer
The Honest Company, a consumer goods company that specializes in baby and beauty products, has hired Shannon Pruitt as its chief marketing officer. Pruitt was previously chief content officer at Carat and president of The Story Lab.
Nick Vlahos, CEO of The Honest Company, said of the appointment “With her extensive marketing, brand building, digital and entertainment background, Pruitt will bring a fresh perspective to our company as we take our brand global.”
Kin Hires Chief Marketer
Crytpo startup, Kin, has chosen Matthew DiPietro as the company’s new chief marketing officer. DiPietro comes to Kin from Twitch where he was the senior vice president of marketing. At Twitch, DiPietro helped created the company’s bread and led marketing efforts over eight years.
WCNY Hires CMO
WCNY, Syracuse’s member of the Public Broadcasting Service, announced Cristina Hatem as the company’s new vice president and chief marketing officer. Hatem previously worked at JADAK and Preferred Mutual Insurance.
Porch Names Lead Marketer
Porch, a digital marketplace for home services, has announced Jaso Marshall as its new chief marketing officer. Marshall previously served as CMO at GiftTree.
Burton Appoints New Chief Marketing Officer
Burton welcomes Sarah Crockett as its new chief marketing officer. Crockett comes to the snowboard and clothing company from REI, where she was the vice president of integrated marketing & community engagement. Before that Crockett was vice president of global consumer marketing at Vans. John Lacy, president of Burton, said of Crockett, “Sarah gets what it means to work for a brand that respects its core audience, but at the same time, welcomes everyone to be a part of the brand.”
Tuffy’s Pet Foods Names CMO
Darren Fujii was named chief marketing officer of Minnesota-based Tuffy’s Pet Foods. Previously, Fujii was the president of Pet Club, and prior to that consulted for several companies including MGM, Con Agra and Kellogg’s.
Identifi Picks CMO
Indentifi, a “brand and media management studio of original programming in sports” has chosen Dante Simpson as its chief marketing officer. Simpson held previous posts as global vice president at Gucci Group and BMG Music.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, September 21. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|VP, Marketing & Commercial||Coca-Cola||El Segundo, CA|
|Director of Brand Sponsorships & Experiential Marketing||Capital One||McLean, Virginia|
|VP, Originals Marketing||Starz||Los Angeles, CA|
|VP, Marketing, Brand & Customer Strategy||Banana Republic||San Francisco, CA|
|Head of Marketing, Stephen Curry||Under Armour||Baltimore, MD|
|VP, Marketing Strategy Operations||Paramount Pictures||Hollywood, CA|
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