This week’s executive moves include Sugar23’s hiring of a former PepsiCo CMO, Under Armour and Petco choosing new chief marketing officers; Zalora, Public Radio Exchange and L’Oreal Malaysia appointing CMOs. Also, a former Bolthouse Farm CMO joins Bumble Bee Foods.

Check out our careers section for executive job openings and to post your own staffing needs.

Sugar23 Hires Former PepsiCo CMO

Film and television production company Sugar23 has hired former PepsiCo Global Beverage Brands chief marketing officer Kristin Patrick to head its investment and brand incubation division. Sugar 23 most recently produced Netflix’s Maniac. Patrick previously held the chief marketing officer role at both Playboy Enterprises and Liz Claiborne/Lucky Brands.

Under Armour Hires Chief Marketer

Under Armour’s CMO position has been vacant for almost a year, but the company appointed it’s head marketer today with the hiring of Alessandro de Pestel. De Pestel had been with Tommy Hilfiger for over a decade in various marketing positions, but most recently as EVP global marketing, communications and consumer insights. Prior to Hilfiger, del Pestel worked at Calvin Klein and Christian Dior.

Petco Picks CMO

Petco has appointed Tariq Hassan as the company’s chief marketing officer. In recent years Hassan has primarily worked as a marketing advisor and board member of several businesses including Viral Nation and Bravvura Ventures. Prior to that, he had stints at Bank of America, HP and Omnicom Group. Adds Marketing Head, an online Australian medical records provider, has hired Gemma Croxen has its head of marketing. Croxen comes to the company from Bupa Australia & New Zealand, where she was the marketing business partner.

Digital Head Becomes Zalora CMO

Elias Pour, former Red Bull head of digital and audience growth, has taken the chief marketing officer position at Asian online retailer Zalora. Pour was with Red Bull for two years and prior to that was head of digital at Kindred Group.

CEO of Global Fashion Group—the company that owns Zalora—Patrick Schmidt, said “I am confident that under his leadership, ZALORA will continue to provide fashion consumers in Asia, the best online and mobile shopping experience possible and achieve its full potential as the region’s fashion retail powerhouse.”


Public Radio Exchange (PRX) has named Donna Hardwick its chief marketing officer. Hardwick comes to the company from Independent Television Service, where she served as senior director of communications and distribution.

L’Oreal Malaysia Promotes Director to CMO

Lee Lim Meng has been promoted from L’Oreal Malaysia’s marketing director to chief marketing officer. Lee previously worked in marketing at PepsiCo Malaysia and Kraft Foods China.

Northwestern Hires Audi Exec

Northwestern University has hired Jeri Ward to be the school’s vice president for global marketing and communications. Ward spent over a decade at Audi, starting in marketing and working her way up to SVP, chief communications officer. Prior to Audi, Ward worked at Ford and General Moters.


IBM has named Deepali Naair as its chief marketing officer for South East Asia and India. Prior to IBM, Naair held the same position at IIFL Wealth Management and Mahindra Holidays & Resorts India.

Former Bolthouse CMO Joins Bumble Bee

Todd Putman, formerly the chief marketing officer of Bolthouse Farms, has been appointed executive vice-president and chief growth officer for Bumble Bee Foods. Putman joins Bumbe Bee from Campbell Soup Co. where he was the general manager of Campbell Fresh, but he held previous roles in marketing at Pinkberry, Westfield and Walt Disney.

Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, September 28. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

VP, Marketing & Communications Boingo El Segundo, CA
Director of Brand Sponsorships & Experiential Marketing Capital One McLean, Virginia
VP, Originals Marketing Starz Los Angeles, CA
VP, Marketing, Brand & Customer Strategy Banana Republic San Francisco, CA
Head of Marketing, Stephen Curry Under Armour Baltimore, MD
VP, Marketing Strategy Operations Paramount Pictures Hollywood, CA

Make sure to check back for updates on our Careers page.