Advertising Week New York panels offer the rare opportunity to learn from some of today’s top marketers. Here are some of our top picks for panels you should check out during the event—including a special event from AList!
Note: unless otherwise noted, all panels on this list will take place at the AMC Loews Lincoln Square 13 Theatres—1998 Broadway, New York, NY 10023.
Monday, Oct 1
Go Big or Go Home
Sometimes you just have to go all out to make an impression. This panel explores the connection between brand activations and making memories that last in the hearts and minds of consumers.
When: 10:00 a.m.
Where: Walt Disney Company Stage
Speakers:
Joao Chueiri—VP of Consumer Connections, Anheuser Busch
Russell Silvers—COO, AEG
Intent Is The New Funnel: Driving Growth at Every Step of the Journey
The traditional funnel is dying and out of the ashes rises a new formula for dynamic consumer journeys. This panel takes a look at the opportunities marketers face in an intent-driven world.
When: 10:45 a.m.
Where: Target Media Network Stage @ IMAX
Speakers:
Allan Thygesen—president of the Americas, Google
Kristin Lemkau—CMO, JPMorgan Chase
The CMO Perspective on Trust, Quality and Brand Safety
The struggle is real. Hear from top CMOs about how they’re combating fraud, quality, trust and brand safety concerns while still achieving success in a digital landscape.
When: 11:30 a.m.
Where: Realtor.com Stage
Speakers:
Tim Cadogan—CEO, OpenX
Meredith Verdone—CMO, Bank of America
Raja Rajamannar—chief marketing and communications officer, Mastercard
Jessica Rodriguez—CMO, Univision
Developing the Next Generation of Leaders
Diverse hiring and equal opportunity are growing concerns for the marketing industry, and not just for women. This panel discusses a new wave of leaders and invites plans to use skills-based hiring to increase inclusion and access.
When: 12:30 p.m.
Where: Realtor.com Stage
Speakers:
Kieran Luke—general manager assessments, General Assembly
Micky Onveral—chief marketing officer, Bonobos
Seth Rogin—president and CEO, Nucleus Marketing Solutions
Wired Brand Storytellers
Masters of brand storytelling share their tried and true methods for getting key messages across in an authentic and creative way.
When: 2:30 p.m.
Where: Twitter Stage
Speakers:
Kim Kelleher—chief business officer, GQ, GQ Style, WIRED Media Group, Pitchfork, Golf Digest, Condé Nast
Dario Spina—chief marketing officer, Viacom Velocity
Stephanie MacMahon—chief brand officer, WWE
Susan Vobejda—chief marketing officer, The Trade Desk
Maria Pousa—chief marketing officer, Integral Ad Science
Tuesday, Oct 2
THE REBOUND: Recovering From Failure
This panel of marketers will have a frank discussion about attitudes around failure, how to pivot when you sense things are going awry and provide practical advice for those at any stage of their career on recovering from a failure. Be sure to RSVP.
When: 10:20 a.m.
Where: NewGen Stage
Speakers:
Monica Halpert—chief marketing officer, Sundance Institute
Vimla Gupta—chief marketing officer, Equinox
Gene Foca—chief marketing officer, Getty Images
Dara Treseder—chief marketing officer, GE Business Innovations & GE Ventures, General Electric
Moderator: H.B. Duran—reporter, AList
Memeology 101: The New Language of Cultural Ideas
Tfw you realize memes are more than a trend, but the primary language of the zeitgeist. Learn how memes reflect modern culture and how to apply that thinking to their own work.
Time: 12:00 p.m.
Where: Walt Disney Company Stage
Speakers:
Joe Federer—brand strategy, Reddit
Kenny Gold—director of social media, Grey
Programmatic’s TRUST Factor
Brand safety has marketers taking a second look at programmatic. This panel is an insider’s view on how 35 premium publishers are taking the reins in restoring trust, transparency and safety to programmatic advertising.
When: 1:30 p.m.
Where: Microsoft Stage
Speakers:
David Kohl—president and CEO, TrustX
Matt Barnes—senior director of platform programmatic sales and strategy, ESPN
Nicole Lesko—VP of digital ad product and ops, Meredith Corporation
Sharmilan Rayer—VP of audience and programmatic platforms, NBC Universal
GDPR: Where Do We Go Now?
It has been months since GDPR went into effect, but a marketer’s work is never done. This panel will guide attendees through the latest updates on privacy issues as well as consumer trust.
When: 3:30 p.m.
Where: Microsoft Stage
Speakers:
Jason Kint—CEO, Digital Content Next
Vikram Somaya—SVP and global data officer, ESPN
Programmatic for the People
All angles of the industry join together to talk programmatic in this panel discussing the current obstacles and state and what is to come.
When: 5:15 p.m.
Where: IBM Watson Marketing Stage
Speakers:
Neil Shapiro—VP of digital, Captivate
Wade Rifkin—SVP of programmatic, Clear Channel Outdoor
Anne Frisbie—SVP of global programmatic and brand, InMobi
Charlie Neer—VP of revenue, MiQ
Wednesday, Oct 3
Stop Collaborate and Listen: New Ways To Team-up for a Customer-Centric Brand
This panel of executives specializes in transformative initiatives. They share their insights into how smarter collaboration models are driving success in today’s marketing industry.
When: 9:30 a.m.
Where: Realtor.com Stage
Speakers:
Nikki Mendonça—president, Accenture Interactive Operations
Rob Roy—chief digital officer, Sprint
Rémy Merckx—vice president of digital, Radisson Hotel Group
Carissa Ganelli—chief digital officer, Subway
How Wayfair Conquered AdTech and MarTech
This panel tells the story of how Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Learn how the CRM focuses on fostering long-term relationships.
When: 12:15 p.m.
Where: IBM Watson Marketing Stage
Speakers:
Jessica Jacobs—director of marketing, Wayfair
Nick Dujnic—VP of marketing, LiveIntent
Where AdTech Meets MarTech
This panel explains the promises of converging adtech and martech as it relates to consumer communications.
When: 1:15 p.m.
Where: IBM Watson Marketing Stage
Speakers:
Moderator: Sona Mirakian-Pehlivanian VP operations, New York Interconnect
Damian Garbaccio— executive vice president of commercial strategy, Nielsen
Andy Sriubas—chief commercial officer, OUTFRONT Media
Chandra Stevens—global director of cross-industry marketing solutions, Microsoft
Going Beyond Follower Counts
This panel will delve into how brands can tap into the rich relationships digital creators have with engaged consumers in ways that are both accountable and effective.
When: 3:30 p.m.
Where: Twitter Stage
Speakers:
Moderator: Jim Louderback—general manager, VidCon
Kellie Hanson—social integration, T-Mobile
Sarah Herron—creator
David Lopez—creator
Tyler Vaught—head of creators, Twitter
Leave Room For Risk
In this session, join two leaders at Kraft Heinz as they reveal how a data-driven approach that has allowed the brand to be both cost-effective and open to taking risks.
When: 4:30 p.m.
Where: Microsoft Stage
Speakers:
Moderator: Catherine Roe—senior director of client partnerships, Oracle Data Cloud
Magen Hanrahan—VP of media and marketing services, Kraft Heinz Company
Michelle St. Jacques—head of US brand and R&D, The Kraft Heinz Company
Thursday, Oct 4
Blockchain and Advertising: How the Revolution Begins
Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it’s going to change how they do business going forward. This panel will give attendees both the short- and long-term view on blockchain applications in marketing.
When: 10:15 a.m.
Where: IBM Watson Marketing Stage
Speakers:
Brian Wong—CEO and founder, Klip
Direct to Consumer Allstars
This panel of DTC all-stars will examine how their brands are learning from old-age tactics and using them to reinvent their actions.
When: 12:30 p.m.
Where: Realtor.com Stage
Speakers:
Michael A. Bassik—CEO, Yes and Company
Jeff Brooks—CMO, Casper
Arianne Perry—co-founder and CEO, Sweet Defeat
Henrik Werdelin—co-founder, BARK
The Evolution of the CMO
The coveted title of CMO has taken on new meanings for different organizations. How will the role evolve in the next year and what skills will be prioritized? Let’s discuss.
When: 3:30 p.m.
Where: Realtor.com Stage
Speakers:
Aditi Javeri Gokhale—CMO, Northwestern Mutual
Stephen Freitas—CMO, Outdoor Advertising Association of America
Ty Shay—CMO, Norton Consumer Business
Dara Treseder—CMO, GE Ventures
