Advertising Week New York panels offer the rare opportunity to learn from some of today’s top marketers. Here are some of our top picks for panels you should check out during the event—including a special event from AList!

Note: unless otherwise noted, all panels on this list will take place at the AMC Loews Lincoln Square 13 Theatres—1998 Broadway, New York, NY 10023.

Monday, Oct 1

Go Big or Go Home

Sometimes you just have to go all out to make an impression. This panel explores the connection between brand activations and making memories that last in the hearts and minds of consumers.

When: 10:00 a.m.

Where: Walt Disney Company Stage


Joao Chueiri—VP of Consumer Connections, Anheuser Busch

Russell Silvers—COO, AEG

Intent Is The New Funnel: Driving Growth at Every Step of the Journey

The traditional funnel is dying and out of the ashes rises a new formula for dynamic consumer journeys. This panel takes a look at the opportunities marketers face in an intent-driven world.

When: 10:45 a.m.

Where: Target Media Network Stage @ IMAX


Allan Thygesen—president of the Americas, Google

Kristin Lemkau—CMO, JPMorgan Chase

The CMO Perspective on Trust, Quality and Brand Safety

The struggle is real. Hear from top CMOs about how they’re combating fraud, quality, trust and brand safety concerns while still achieving success in a digital landscape.

When: 11:30 a.m.

Where: Stage


Tim Cadogan—CEO, OpenX

Meredith Verdone—CMO, Bank of America

Raja Rajamannar—chief marketing and communications officer, Mastercard

Jessica Rodriguez—CMO, Univision

Developing the Next Generation of Leaders

Diverse hiring and equal opportunity are growing concerns for the marketing industry, and not just for women. This panel discusses a new wave of leaders and invites plans to use skills-based hiring to increase inclusion and access.

When: 12:30 p.m.

Where: Stage


Kieran Luke—general manager assessments, General Assembly

Micky Onveral—chief marketing officer, Bonobos

Seth Rogin—president and CEO, Nucleus Marketing Solutions

Wired Brand Storytellers

Masters of brand storytelling share their tried and true methods for getting key messages across in an authentic and creative way.

When: 2:30 p.m.

Where: Twitter Stage


Kim Kelleherchief business officer, GQ, GQ Style, WIRED Media Group, Pitchfork, Golf Digest, Condé Nast

Dario Spinachief marketing officer, Viacom Velocity

Stephanie MacMahonchief brand officer, WWE

Susan Vobejda—chief marketing officer, The Trade Desk

Maria Pousachief marketing officer, Integral Ad Science

Tuesday, Oct 2

THE REBOUND: Recovering From Failure

This panel of marketers will have a frank discussion about attitudes around failure, how to pivot when you sense things are going awry and provide practical advice for those at any stage of their career on recovering from a failure. Be sure to RSVP.

When: 10:20 a.m.

Where: NewGen Stage


Monica Halpert—chief marketing officer, Sundance Institute

Vimla Gupta—chief marketing officer, Equinox

Gene Foca—chief marketing officer, Getty Images

Dara Treseder—chief marketing officer, GE Business Innovations & GE Ventures, General Electric

Moderator: H.B. Duran—reporter, AList

Memeology 101: The New Language of Cultural Ideas

Tfw you realize memes are more than a trend, but the primary language of the zeitgeist. Learn how memes reflect modern culture and how to apply that thinking to their own work.

Time: 12:00 p.m.

Where: Walt Disney Company Stage


Joe Federer—brand strategy, Reddit

Kenny Gold—director of social media, Grey

Programmatic’s TRUST Factor

Brand safety has marketers taking a second look at programmatic. This panel is an insider’s view on how 35 premium publishers are taking the reins in restoring trust, transparency and safety to programmatic advertising.

When: 1:30 p.m.

Where: Microsoft Stage


David Kohl—president and CEO, TrustX

Matt Barnes—senior director of platform programmatic sales and strategy, ESPN

Nicole Lesko—VP of digital ad product and ops, Meredith Corporation

Sharmilan Rayer—VP of audience and programmatic platforms, NBC Universal

GDPR: Where Do We Go Now?

It has been months since GDPR went into effect, but a marketer’s work is never done. This panel will guide attendees through the latest updates on privacy issues as well as consumer trust.

When: 3:30 p.m.

Where: Microsoft Stage


Jason Kint—CEO, Digital Content Next

Vikram Somaya—SVP and global data officer, ESPN

Programmatic for the People

All angles of the industry join together to talk programmatic in this panel discussing the current obstacles and state and what is to come.

When: 5:15 p.m.

Where: IBM Watson Marketing Stage


Neil Shapiro—VP of digital, Captivate

Wade Rifkin—SVP of programmatic, Clear Channel Outdoor

Anne Frisbie—SVP of global programmatic and brand, InMobi

Charlie Neer—VP of revenue, MiQ

Wednesday, Oct 3

Stop Collaborate and Listen: New Ways To Team-up for a Customer-Centric Brand 

This panel of executives specializes in transformative initiatives. They share their insights into how smarter collaboration models are driving success in today’s marketing industry.

When: 9:30 a.m.

Where: Stage


Nikki Mendonça—president, Accenture Interactive Operations

Rob Roy—chief digital officer, Sprint

Rémy Merckx—vice president of digital, Radisson Hotel Group

Carissa Ganelli—chief digital officer, Subway

How Wayfair Conquered AdTech and MarTech

This panel tells the story of how Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Learn how the CRM focuses on fostering long-term relationships.

When: 12:15 p.m.

Where: IBM Watson Marketing Stage


Jessica Jacobs—director of marketing, Wayfair

Nick Dujnic—VP of marketing, LiveIntent

Where AdTech Meets MarTech

This panel explains the promises of converging adtech and martech as it relates to consumer communications.

When: 1:15 p.m.

Where: IBM Watson Marketing Stage


Moderator: Sona Mirakian-Pehlivanian VP operations, New York Interconnect

Damian Garbaccio— executive vice president of commercial strategy, Nielsen

Andy Sriubas—chief commercial officer, OUTFRONT Media

Chandra Stevens—global director of cross-industry marketing solutions, Microsoft

Going Beyond Follower Counts

This panel will delve into how brands can tap into the rich relationships digital creators have with engaged consumers in ways that are both accountable and effective.

When: 3:30 p.m.

Where: Twitter Stage

Moderator: Jim Louderback—general manager, VidCon

Kellie Hanson—social integration, T-Mobile

Sarah Herron—creator

David Lopez—creator

Tyler Vaught—head of creators, Twitter

Leave Room For Risk

In this session, join two leaders at Kraft Heinz as they reveal how a data-driven approach that has allowed the brand to be both cost-effective and open to taking risks.

When: 4:30 p.m.

Where: Microsoft Stage


Moderator: Catherine Roe—senior director of client partnerships, Oracle Data Cloud

Magen Hanrahan—VP of media and marketing services, Kraft Heinz Company

Michelle St. Jacques—head of US brand and R&D, The Kraft Heinz Company

Thursday, Oct 4

Blockchain and Advertising: How the Revolution Begins

Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it’s going to change how they do business going forward. This panel will give attendees both the short- and long-term view on blockchain applications in marketing.

When: 10:15 a.m.

Where: IBM Watson Marketing Stage


Brian Wong—CEO and founder, Klip

Direct to Consumer Allstars

This panel of DTC all-stars will examine how their brands are learning from old-age tactics and using them to reinvent their actions.

When: 12:30 p.m.

Where: Stage

Michael A. Bassik—CEO, Yes and Company

Jeff Brooks—CMO, Casper

Arianne Perry—co-founder and CEO, Sweet Defeat

Henrik Werdelin—co-founder, BARK

The Evolution of the CMO

The coveted title of CMO has taken on new meanings for different organizations. How will the role evolve in the next year and what skills will be prioritized? Let’s discuss.

When: 3:30 p.m.

Where: Stage


Aditi Javeri Gokhale—CMO, Northwestern Mutual

Stephen Freitas—CMO, Outdoor Advertising Association of America

Ty Shay—CMO, Norton Consumer Business

Dara Treseder—CMO, GE Ventures