Executive moves this week include Allstate insurance hiring a new SVP and marketing lead while Domino’s names two regional CMOs.

Allstate Expands Senior Leadership

Allstate announced that Elizabeth Brady is joining the insurance company as executive vice president and chief marketing, innovation and corporate relations officer. She officially takes up the position on August 3 and will lead marketing for all the corporation’s brands, enterprise innovation efforts, internal and external communication and corporate philanthropy. Brady most recently served as Kohler’s SVP of global brand management.

“Elizabeth’s creativity and consumer insights will enable us to better serve our customers,” said Allstate chair, president and CEO Tom Wilson. “Her highly successful marketing experience and leadership bring additional talent to our goal of reinventing our business by leveraging customer connectivity, technology and analytics. I am excited she is part of the Good Hands.”

THC-Infused Craft Beer Company Picks CMO

Former Coca-Cola and MillerCoors executive Douglas C. Christoph has joined startup craft beer maker Ceria Beverages as chief marketing officer. Christoph will be in charge of the cannabis-infused non-alcoholic beer brand’s marketing strategy and messaging platform as it launches in Colorado before expanding to other states where recreational marijuana has been legalized.

Domino’s Names Local CMO

Melody Livingstone joined Domino’s in June as the local chief marketing officer, supporting the pizza maker’s activities across Australia and New Zealand. She replaces Todd Reilly, who was shifted to become Domino’s CMO in Japan. Livingstone was head of marketing at YouFoodz before joining Domino’s while Reilly has been a part of the company for over 16 years, becoming a local CMO in 2016.

Scooter’s Coffee Formally Appoints Marketing Chief

Midwest coffee franchise Scooter’s Coffee has hired Bill Black as chief marketing officer. Prior to the appointment, Black served as interim CMO for Scooter’s and is the founder of The Marketing Coach consultancy firm. He has also held senior marketing positions at brands such as Starbucks, Friendly’s Ice Cream and Dunkin’ Donuts.

“As we increase our regional and national footprint, it is key that we have a strong marketing leader with significant industry, branding, and franchising experience. Bill has already made a significant impact on the Scooter’s Coffee brand and marketing efforts during his short tenure as interim CMO,” Scooter’s Coffee CEO Todd Graeve said in a statement. “We couldn’t be more excited for Bill, the Scooter’s Coffee brand and our valued franchisees as he takes on the full-time role as our CMO.”

P&G Ups Northern Europe Marketing Director

Katharine Newby-Grant has been appointed to Procter & Gamble’s marketing director for Northern Europe. She replaces Stefan Feitoza, who is relocating to Latin America to become vice president of P&G’s baby care and feminine care business based in Panama. Prior to the promotion, Newby-Grant was the company’s head of media for Northern Europe, a role she has served since 2014.

PetSmart Charities Board Welcomes New Members

PetSmart Charities announced four new appointments to its Board of Directors, including Joshua Kanter, PetSmart’s executive vice president of marketing and customer experience, and American Red Cross chief marketing officer Neal Litvack. Both will help provide governance and oversight for the charitable organization as it continues its mission to connect people with pets.

Kanter joined PetSmart in 2017 and currently oversees all aspects of the company’s brand marketing, digital, media and creative strategies. Meanwhile, Litvack is responsible for all enterprise marketing for the Red Cross, including brand stewardship and marketing strategies across digital channels and emerging technologies.

Evinrude Hires International Marketing VP

Outboard motorboat engine and parts maker Evinrude announced that Nando Zucchi will join as vice president of marketing and international business development. Zucchi’s most recent role before joining Evinrude was as general manager and vice president of marketing, project management and innovation at Vista Outdoor Inc. He also has prior experience as executive vice president for sales and marketing at SOG Knives & Tools, Kodak and S.C. Johnson.

DragonVale Developer Hires Head Of Digital Marketing

Hasbro subsidiary Backflip Studios, makers of mobile games including DragonVale, Transformers: Earth Wars and Paper Toss Boss, announced that Zach Pond will be joining the company as director of digital marketing and user acquisition. Pond most recently served as director of product management at Warner Bros. Entertainment before joining Backflip, and his appointment comes at the same time the studio named Rex Dickson as design manager.

Priceline Promotes SVP Brand & Digital Marketing To CMO

Discount travel-related search engine Priceline promoted Ben Harrell to chief marketing officer in June without making a formal announcement. In his previous position as SVP, brand & digital marketing, Harrell concentrated on search marketing, data science in addition to other aspects of online and offline marketing. Harrell has been at Priceline since 2012 and prior to that worked at Booking in financial planning and analysis.

Sony Pictures Appoints Intersectional Marketing SVP

Ellene V. Miles joins Sony Pictures Entertainment as SVP Intersectional Marketing. In this newly created role, she will establish holistic multicultural and inclusion-based strategies for all of the film company’s movie marketing. In a memo, Sony Pictures co-president of domestic marketing Andre Caraco said the position involved “broad, 360-degree diversity-based marketing strategies that will inform all facets of our film campaigns including publicity, creative, digital, media, research, and promotions.”

Intersectionality is a term that recognizes how categories such as race, class, gender etc. overlap to create unique experiences.

Samuel Adams CMO Exits

Jonathan Potter is resigning as chief marketing officer of the Boston Beer Company, maker of the Sam Adams brand. His departure goes into effect on July 31 and was announced via a regulatory filing.

PepsiCo Nutrition Hires First Marketing Chief

PepsiCo North America Nutrition has promoted Sadira Furlow as its first chief marketing officer. She previously served as the company’s senior marketing director and is now responsible for media strategy and nutritional marketing for brands such as Naked and Tropicana.

Hilton Names VP Of Social Media Marketing

Noha Abdalla joins Hilton in the newly created role of vice president of social media marketing, where she will lead the strategy for content, campaigns and community development. Abdalla most recently served as Capital One’s VP of digital strategy and social media.

SVP/Marketing Director Joins HomeTrust Bank

HomeTrust Bank has named Elizabeth Bridgers as senior vice president and director of marketing. She will be responsible for marketing activities, directing strategic marketing planning and the execution of initiatives that will drive customer acquisition and retention.

“Elizabeth will bring a fresh perspective to HomeTrust marketing activities through her 25 years of experience in a variety of industries,” said HomeTrust chief banking officer Hunter Westbrook. “She has extensive knowledge of brand management, digital, marketing communications and the necessity to demonstrate an appropriate ROI.”

Video Tech Company Appoints Ex-Apple Creative As Marketing Lead

Sydney-based video technology company Shootsta has appointed Amy de la Force to lead its UK marketing operations as part of its global expansion efforts. De la Force was previously a creative lead at Apple before becoming the head of creative at the agency Switched On. Her appointment comes amid several shifts within the company, including the promotion of marketing and communications manager Daniel Chiha to general manager.

Former P&G Exec To Lead Peet’s Coffee

Former Procter & Gamble brand manager Casey Keller, who once served as the global marketing director for Pringles potato chips, has been named as CEO of Peet’s Coffee & Tea. The beverage maker’s products are sold 16,000 grocery stores and multiple dedicated locations nationwide.

“Peet’s has been a pioneer in the craft and ready-to-drink coffee segment, and I am excited to continue the Peet’s tradition through the company’s next phase of growth,” said Keller in a statement.

Cannabis Retailer MedMen Hires CMO

State-sanctioned US cannabis producer and retailer MedMen announced the hiring of David H. Dancer as its chief marketing officer. Dancer has over 25 years of marketing experience working with brands such as Teleflora, Charles Schwab, Visa and American Express, joining MedMen as it seeks to expand its retail footprint. His hiring follows the appointment of Mike Lane as the company’s chief digital officer in April.

“It is not every day that you get a chance to shape perceptions and inform behaviors in an emerging industry,” Dancer said in a statement. “My career path has allowed me to work across a variety of industries, and I am looking forward to applying existing best practices and defining new ones as MedMen continues to set the bar in this field.”

Lola Hires Cyber Security CMO As CEO

Lola, the Boston-based business travel booking service co-founded by Paul English, announced that Mike Volpe will join as the company’s CEO starting August 1. Volpe is largely known for helping marketing software company Hubspot rise in prominence, but his most recent role was as chief marketing officer for the cybersecurity software firm Cybereason. English, who also co-founded the Kayak travel search engine, will remain president and chief technology officer at Lola.

Digital TV Platform Switches Marketing Chiefs

Jennifer Lee has left digital TV platform Freeview after serving a year as its chief marketing officer. She is replaced by Cameron Crain, who joins from Foxtel, where he was the channel manager for Store TV and Main Event. Crain’s responsibilities include the promotion of the platform and its suite of products.

IAB Singapore Appoints New Chairs

The Interactive Advertising Bureau Singapore announced the appointment of comScore Asia-Pacific senior vice president Joe Nguyen as its new chair, replacing Tobias Wilson, who is stepping down after two years in the role. At the same time, Dentsu APAC marketing and communications director Laura Green-Wilkinson has been named to the vice chair role. IAB Singapore is currently in a partnership with the Singapore government to promote best practice through accredited learning in areas like programmatic advertising.

Winery Names Marketing EVP

Delicato Family Vineyards announced Jon Guggino as its new executive vice president of marketing. In this role, he will execute strategies for Delicato’s brand marketing while overseeing the wine maker’s direct to consumer, retail, hospitality and communication teams. Guggino also joins the Delicato Family Vineyards executive committee.

“Jon brings with him a wealth of consumer-led marketing experience and a proven track record of building brands and generating demand for industry-leading wines and spirits that out-perform their segments,” said Delicato’s president and CEO Chris Indelicato. “His experience with top industry brands, digital programs, agency partners and imports are perfectly aligned with our strategic direction.”

Malaysia Airlines Commercial Officer Upped To CMO

Arved von zur Muehlen has been promoted by Malaysia Airlines as chief marketing officer after serving two years as its chief commercial officer. Muehlen made a name for himself within the company when he was tasked with developing a comprehensive plan to improve the airline’s marketing, sales, products and customer service.

The Nature’s Bounty Hires President To Lead North American Division Marketing

Vitamin and nutritional supplement maker The Nature’s Bounty Co. brought on Don Kerrigan as president of its North America division, where he is tasked with leading the company’s marketing, sales and e-commerce strategies across key markets and channels. Kerrigan was most recently SVP and chief customer officer for US sales at Bayer Consumer Health.

“Don is a decisive executive with deep cross-functional experience that has contributed to his record of consistently and successfully delivering results,” said The Nature’s Bounty Co. president and CEO Paul Sturman in a statement. “He is also a disciplined strategic thinker that leads by example, and I am looking forward to the positive impact he will have on our business.”

New Content Head To Oversee USA Today Networks’ Brands

USA Today Networks named Kate Gutman has head of content ventures. In this role, Gutman will oversee the company’s content brands and experiences beyond the USA Today news brands. Before joining USA Today Networks, Gutman served as vice president of strategy and digital media at A+E Networks International, where she was tasked with growing the company’s digital revenue and leading the company’s transition from linear television to a multiplatform brand.

“With her deep passion for innovation, Kate embodies the culture and vision of the USA Today Network,” said Maribel Perez Wadsworth, president of the USA Today Network and publisher for USA Today. “She is a forward-thinker with a keen ability to recognize opportunities in today’s media environment and we are excited about the future of our portfolio under her leadership.”

Mitsubishi Motors Canada Appoints Marketing Director

Steve Carter has joined Mitsubishi Motor Sales of Canada as director of marketing. He will be responsible for the automaker brand’s strategic direction, overseeing all marketing and communications activities for the company across the country.

Camus Cognac Hires Global Brand Manager

Pier Paolo Catucci has been named by Camus as the global brand manager for the company’s namesake brand of Cognac. He enters his new role later this month, replacing Jean de Tudert, who left earlier this year to join Maison Villevert. Catucci served as senior marketing officer for the Italian spirits importer and distributor Vellier before joining Camus.

Flight Centre Changes Up Leisure Brand With New Marketing Head

Travel and retail group Flight Centre announced the appointment of Yvonne Hobden as head of marketing at the same time it named Liz Cairns head of partnerships. Hobden has extensive marketing across retail and tech, having previously served at companies such as HP Inc. UK. She will be responsible for the strategic direction of Flight Centre’s leisure business as it transforms from a “flights only” brand to become a “tailor-made holiday specialist.”

Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, July 20. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.

Job Vacancies 

VP, Marketing Make.TV Los Angeles, CA
SVP, Marketing Impossible Foods Redwood City, CA
Chief Marketing Officer  CyberCoders New York, NY
VP, Prospect & Client Marketing Northwestern Mutual New York, NY
Chief Marketing Officer  Duda Palo Alto, CA
VP, Marketing Washington Capitals Washington, DC

Make sure to check back for updates on our jobs page.