This week’s executive shifts include MasterClass appointing the company’s first chief marketing officer, Pocket
MasterClass Names First Chief Marketing Officer
MasterClass named David Schriber as the company’s first chief marketing officer. Schriber comes to MasterClass after 14 years at Nike, most recently as VP, global brand experience, creative, and innovation. Before that, Schriber spent 12 years at Burton Snowboards as chief marketing officer and president.
“We’re four years in and MasterClass continues to grow,” said CEO David Rogier said in a statement. “David is the right person to help take the MasterClass brand to the next level. A proven leader and marketing visionary, his passion for the brand will help us drive awareness and bring even more value to our subscribers. We’re thrilled he said yes.”
“MasterClass shouldn’t be a secret,” said Schriber. “I’m excited for the opportunity to work with brilliant visionaries and to accelerate MasterClass’ growth as we continue to pioneer a new category of learning.”
Hourglass Cosmetics Appoints CMO
Charlotte Watson has been appointed chief marketing officer of Hourglass Cosmetics. Watson joins the Unilever-owned company after spending the last five years at Pandora, most recently as vice president of marketing, North America. Watson also had stints at Michael Kors and Louis Vuitton.
Pocket.watch’s First Chief Marketing Officer
The studio and digital network behind Nickelodeon, Pocket.watch, hired Kerry Tucker as the studio’s first chief marketing officer for Kids Media startup.
In this role, she will manage the company’s content and consumer products marketing strategy, lead brand positioning, as well as oversee PR and corporate communications.
Tucker was previously CEO of Reese Witherspoon’s media company, Hello Sunshine, chief operating officer of the Video Genome Project, EVP of marketing at Victoria’s Secret and SVP of marketing, media and merchandising at Martha Stewart Living.
Pocket.watch founder and CEO Chris M. Williams said about Tucker, “Kerry has a proven track record as a dynamic, strategic, and innovative leader at both Fortune 500 companies and startups. Her experience working with some of the most iconic brands in the world, including Martha Stewart, Victoria’s Secret, and CBS Corporation, will be invaluable during our next stage of growth.”
Molly Battin Joins WarnerMedia
Molly Battin was announced chief corporate marketing and brand strategy officer at WarnerMedia.
“Molly is a brilliant marketing strategist with a proven track record for creating and evolving global brands. I look forward to working closely with her as we develop a comprehensive corporate identity for WarnerMedia,” said Keith Cocozza, executive vice president, corporate marketing and communications at WarnerMedia, to whom Battin will be reporting.
As the company’s chief corporate marketing and brand strategy officer, Battin will be in charge of coordinating portfolio marketing, agency management, cross promotion planning, media production
She also has many years of marketing experience under her belt. In 2000, Battin joined Turner Broadcasting and since then, held several executive roles, most recently the role of executive vice president and global chief communications and corporate marketing officer.
McAlister’s Deli Welcomes New Chief Marketing Officer
Natalia P. Franco will join McAlister’s Deli as
In her new role, Franco will lead, develop and execute marketing strategies and programs.
Joe Guith, president of McAlister’s Deli said in a statement, “Natalia’s experience leading iconic brands to exceptional growth will be instrumental as we continue to push the envelope on menu innovation, amplify digital marketing strategies and leverage the strengths of this great brand. Her leadership in this newly created role of CMO will help propel the brand forward, and we are looking forward to the positive impact she will have on the brand.”
Campbell Soup Company Promotes Chris Foley To Meals And Beverages President
Chris Foley has been promoted to the role of Campbell meals and beverages senior vice president at Campbell Soup Company.
Foley has been with the company for over 20 years, most recently, holding a position as chief marketing officer, Campbell snacks. He also previously served as a CMO of Pepperidge Farm.
In his new position, Foley will report to Mark Clouse, Campbell’s president and CEO, and manage the $4.3 billion meals and beverages division, including the company’s U.S. soup, simple meals
“Chris is a terrific leader who brings the right mix of general management, marketing expertise and knowledge of Campbell to the critical role of leading our meals & beverages division.” Clouse said in a statement, “Based on his success at Pepperidge Farm and his key role in the integration of Campbell Snacks, I am confident Chris is the right person to increase innovation, step up our marketing and build consumer relevance for our Meals & Beverages brands.”
Check out our careers section for executive job openings and to post your own staffing needs.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, June 14. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.
Job Vacancies
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| Vice President, Film Marketing | Warner Bros. | Burbank, CA |
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| SVP, Chief Marketing Officer | Hearst Magazines | New York, NY |
| Vice President of Marketing | sbe Entertainment Group | Los Angeles, CA |
| Vice President of Marketing | Belkin | Playa Vista, CA |
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