The pandemic has shuttered bars and concert venues, leaving musicians without an audience or income. To provide some financial relief, Popeyes has launched a recruiting campaign called #LoveThatJingle in its hometown of New Orleans to pay musicians to record an adaptation of its “Love That Chicken” jingle to be used in Popeyes ads.
New Orleans-based musicians can apply between May 1-May 18 by posting a video demo adaptation of the Popeyes jingle with the hashtag #LoveThatJingle.
On the #LoveThatJingle microsite Popeyes posted the “Love That Chicken” original sheet music, plus a list of home recording tips for musicians interested in applying, asking that they film themselves horizontally and avoid wearing any recognizable branded elements.
A Popeyes rep will notify select musicians on or before May 25 via direct message on Facebook, Instagram, Twitter or email. Popeyes will feature the winning demos in its television and radio commercials.
In addition to publicizing the campaign to New Orleans natives through social media, Popeyes ran a full-page ad in The Times-Picayune featuring its jingle’s original sheet music.
Starting today Popeyes is extending the #LoveThatJingle opportunity to musicians nationwide. Musicians can submit their recordings on social media using the hashtag and in turn, Popeyes will compensate selected musicians as well as use the video content in its social media posts.
Various music and streaming companies have rallied behind struggling musicians during coronavirus. On Friday, March 20, Bandcamp waived its revenue shares for 24 hours to direct all revenue to artists, resulting in the company’s biggest sales day ever, with the purchase of about 800,000 items resulting in $4.3 million—more than 15 times Bandcamp’s normal Friday.
In late April, Spotify launched the “Artist Fundraising Pick” feature which enables artists to raise money for themselves, their group members or one of the certified music relief organizations in Spotify’s COVID-19 Music Relief project. Through its Music Relief project, Spotify is making a donation to organizations that are offering financial relief to creators worldwide. Spotify said it will match donations made on the relief’s microsite up to $10 million.