This Labor Day, Red Wing Shoe Company is forgoing sales to help millions of Americans unemployed due to COVID-19 find jobs through an initiative called #LaborDayOn. The brand will transform its 525 Red Wing Shoe stores into job centers and turn its customer service line into a job search hotline.
Red Wing is calling on brands to do the same and post job openings with the hashtag #LaborDayOn. So far, over 50 brands have pledged to use their own marketing channels to promote openings, including Burger King, General Mills, Johnsonville, Land O’ Lakes, New Balance, Polaris, Sleep Number and more. On the campaign’s microsite, a toolkit that includes job listing and social media templates is available to download.
In addition to promoting #LaborDayOn via its social channels, Red Wing has created a video featuring clickable, open positions at Red Wing and affiliated trade partners.
Job seekers can gain free guidance and learn about job listings when they call the 800-RED-WING line on Labor Day.
“For 25 million unemployed Americans, this Labor Day won’t be a day off. So, we’re not taking one either,” reads the brand’s social media posts.
In March 2019, Red Wing opened its first-ever permanent flagship store in New York City, a 3,300-square-foot space featuring a boot repair and care bar, experts to help with fit, an interactive wall that pays tribute to tough jobs done while wearing Red Wing boots and an immersive boot construction display.
A few months later, in May, the brand launched a new work boot made from start to finish in its US facility for the first time in two decades after an arduous road to bring production home.
Recently, Red Wing has launched new boot styles to target women and younger generations.