This week’s executive moves include Zillow gaining a CMO (but losing a COO), the Ad Council appointing new members and Fandor picking the company’s first-ever chief marketing officer. Also, Airbnb appoints two high-level marketers, Superfly appoints a brand marketing veteran, Team Dignitas promotes in-house for the VP of marketing, Christie’s Auction House appoints a new chief marketing officer and WeedMD hires an SVP of marketing.
Zillow Appoints Former Starbucks Exec As CMO
Zillow Group, a real estate platform based in Seattle, announced Aimee Johnson as the company’s new chief marketing officer. Johnson’s appointment comes at the same time as longtime Zillow CMO and current COO Amy Bohutinsky announces her departure from the company. Johnson leaves a position at Starbucks, where she was the SVP of digital customer experience, a role she accepted in 2015. Johnson had been with Starbucks since 2004, holding various marketing roles. Before that she worked at Campbell’s for over a decade.
Fandor Picks Up Chief Marketer
Fandor, a video subscription service that offers indie and documentary films, has appointed John Zamoiski as the company’s first-ever chief marketing officer. Zamoiski will oversee the OTT platform as they look to expand their audience. Most recently, Zamoiski was the managing director at Doner CX and prior to that worked over a decade as chairman & CEO at Bottlerocket Marketing Group. He still remains a partner at ADLarge Media.
Zamoiski said of the appointment, “I’m thrilled to join the Fandor team at such an exciting time at the company. As we evolve to becoming more member-centric, I look forward to shaping the next chapter of the company with robust new programs for members to share great content along with innovative opportunities for brand partners.”
Airbnb Promotes For Global Marketing Lead
Geoff Seeley has been promoted to global marketing lead at Airbnb. Seeley has been with the company for a little over a year and was hired by Jonathan Mildenhall, who at the time was Airbnb’s chief marketing officer. Seeley’s appointment comes after serving as director, global marketing, connections and media activation at Airbnb. Previously he held posts at Unilever and Pearson, and continues to be a board member at Fenestra.
Airbnb also added Musa Tariq, who will serve as the head of marketing for experiences. Airbnb has emphasized experiences recently as it looks to amp up that part of the company’s business. Tariq comes off high-level marketing posts at Ford, Apple and Nike.
Superfly Names VP Brand Marketer
Superfly, a promoter known for working on music festivals like Bonnaroo and Outside Lands, has hired Stacy Moscatelli to be the company’s vice president of brand marketing. Moscatelli comes to Superfly with nearly two decades of marketing and promotion, and leaves a vice president of marketing role at Vevo. Before that Moscatelli worked at Cartoon Network for 10 years, working her way up through the marketing department and culminating as the director of marketing at Adult Swim.
Ad Council Adds CMOs Across Industries
The Ad Council has added new members to the nonprofit’s board of directors, and a number of them are chief marketing officers or high-level brand marketers.
- Lisa Caputo, Executive Vice President, Marketing, Communications and Customer Experience, The Travelers Companies, Inc.
- Amy Fuller, Chief Marketing & Communications Officer, Accenture
- Jill Gregory, EVP & CMO, NASCAR
- Kristin Lemkau, CMO, JP Morgan Chase
- Lindsey Roy, CMO, Hallmark Cards
- Tony Weisman, CMO, Dunkin’ U.S.
- Jennifer Witz, EVP & CMO, SiriusXM
See the full list here.
CEC Adds CMO
CEC, the parent company of Chuck E. Cheese, has appointed Sherri Landry the head of the company’s Peter Piper Pizza brand. Most recently, Landry served as a consultant at Blue Gibraltar, but before that held high-level marketing posts at Which Which, Main Event Entertainment and TGI Friday’s parent company.
THC.com Chooses Chief Marketer
THC.com, a cannabis social network, appointed Sean Kelley as the platform’s chief marketing officer. Kelley comes to the company after working in the high end audio industry for a decade, but previously worked for Tarot.com, and created the VWVortex community 20 years ago.
Lilly Adds To Board Of Directors
Eli Lilly and Company, a global pharmaceutical company, has added Cisco chief marketing officer Karen Walker to the company’s board of directors. Will the appointment to Lilly’s board, Walker will be added to both the audit committee and the public policy and compliance committee. Walker has been with Cisco since 2009 and previously worked at Hewlett Packard.
CTS Eventim Appoints Former AXS VP
CTS Eventim, a live entertainment and ticketing company, has appointed Daniel Brown as the company’s CEO. Brown came to CTS Eventim from AXS, where he served as the vice president of marketing and digital services. Before that he was the CRM director at AEG, which owns AXS.
Big Chills Picks Up CMO
Kitchen appliance company Big Chill has appointed Hillary Frei as the company’s chief marketing officer. Frei comes on as the Boulder-based company looks to expand. She previously worked at General Mills, Pediped Footwear and KeyState.
Team Dignitas Names VP Marketing
Team Dignitas, one of the more high-profile esports teams, has promoted Heather Garozzo to vice president of marketing. Garozzo announced the promotion via Twitter—she’s been with the team since 2017 and previously served as director of fan marketing. Prior to that Garozzo worked for a number of years at Assurant Solutions. Team Dignitas, also one of the oldest esports teams, currently has sponsorships from Twitch, Champion, Buffalo Wild Wings and Mountain Dew.
Christie’s Announces New CMO
Christie’s Auction House, one of the oldest auction houses in the world (founded in 1766), announced it has appointed Amy Wexler as the company’s chief marketing officer. Wexler has been with the company since 1996, with a brief departure from 2000 to 2004. She worked her way up through various marketing positions before solidifying the chief marketing role in September. Marc Sands, the company’s previous CMO, left in June.
USA Swimming’s CMO Steps Down
Matt Farrell, who led USA Swimming’s marketing department much of the last 10 years, has stepped down as chief marketing officer to except a role at the Golf Channel. Farrell was CMO during much of Michael Phelps incredible run in olympic swimming for the United States. Farrell came to USA Swimming from the US Olympic Committee and before that had as the Director of Internet Marketing (yes, “Internet Marketing”) at Warner Home Video.
CigarClub.com Hires Chief Marketing Officer
CigarClub.com, a monthly cigar subscription service, has hired Shanda Lee as the company’s chief marketing officer. Lee was previously vice president of marketing at J.C. Newman Cigar Company.
WeedMD Names SVP Marketing
WeedMD, a cannabis company based in Canada, has appointed Brett Moon senior vice president of marketing and sales. Moon comes to the company from Mosaic, a Canadian marketing company.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, October 19. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Global Head of Brand Marketing||Uber Eats||San Francisco, CA|
|VP, Marketing & Communications||Boingo||El Segundo, CA|
|VP, Originals Marketing||Starz||Los Angeles, CA|
|VP, Marketing, Brand & Customer Strategy||Banana Republic||San Francisco, CA|
|Head of Marketing, Stephen Curry||Under Armour||Baltimore, MD|
|VP, Marketing Strategy Operations||Paramount Pictures||Hollywood, CA|
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