By Sahil Patel

Mobile ad-tech startup 140 Proof has unveiled a new product designed to improve mobile-video ad targeting by relying on users’ interests and actions across their social media accounts.

With its Blended Interest Graph technology, 140 Proof says video content can be selected for like-minded users based on public data about who they follow, what they like, where they “check in,” what they share, and other activity on social platforms. These ads, which are autoplay enabled, are then delivered across an app network that 140 Proof’s tech is plugged into.

Founded in 2010, 140 Proof now claims a distribution reach of 62 million monthly uniques across its network of apps and mobile websites.

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