The first set of 3D capable televisions is releasing, and that means ad campaigns jockeying for position. Reports are that Samsung has achieved the best results with their “Wonder-full” ads, beating out Sharp and LG and setting a record score with Ace Metrix with a 736 out of a possible 950 points. Ace launched in mid-2009 to analyze the creative effectiveness of TV commercials.
The Ace Metrix list placed the iPad second. Nintendo’s Wii Fit Plus notably placed sixth, while Ubisoft’s Just Dance ranked eighth. Ace co-founder JuYoung Lee commented that the high marks for both the Samsung and iPad spots “show that consumers are still intrigued by innovative new products presented with powerful creative.”
Source: Ad Week {link no longer active}
