The 3DS might be Nintendo’s most significant release over the next 12 months, being the next big launch in the company’s comfort zone of portable gaming. It’s evident too in the way Nintendo of America President Reggie Fils-Aime is hyping up the 3DS as the biggest portable launch for the company since the DS in 2004, likening it to the upgrade the DS was over the Game Boy Advance.
“We have ideas of what we want to bring to the consumer that we can’t do with the current [DS hardware]” said Fils-Aime to BusinessWeek. “The Nintendo 3DS for us is our next handheld platform.”
Nintendo wisely reached out to mainstream publications to market the heck out of the Wii and it worked wonderfully. It seems like it may be continuing this pattern with the 3DS.
Source: IndustryGamers {link no longer active}
