The World of Warcraft movie has been ten years in the making, and it has reached epic scale hype. Inspired by the hit massively-multiplayer online role-playing game, World of Warcraft, the movie tells the story of how the orc forces of the Horde and the human-led armies of the Alliance first clashed in the fantasy world of Azeroth. Starring Travis Fimmel (Vikings), Paula Patton (Mission Impossible: Ghost Protocol), and Dominic Cooper (Captain America: The First Avenger; Agent Carter) the magic and might-filled movie hits theaters in the UK (where it’s known as Warcraft: The Beginning) on May 30, and June 10 in the US.
An Epic movie needs some equally epic promotions, so here are some of the top ways Warcraft is getting fans to theaters.
Virtual Gryphon Rides
If there is one Warcraft promotion that still resonates, it’s certainly the Warcraft: Skies of Azeroth VR experience. In this video experience, users get to fly over the fantasy world of Azeroth, where the movie takes place, riding on the back of a giant gryphon. Legendary Entertainment helped kick-off the 2015 San Diego Comic-Con last July by giving away 50,000 Google Cardboard viewers, and the lucky attendees were among the first download the Legendary app and take to the virtual skies. The experience was later turned into a 360-degree video, which can still be watched on YouTube, with our without Cardboard.
Additionally, a few lucky Comic-Con attendees who had their pictures taken next to a giant Orgrim statue were allowed to take home some actual movie props. No word on whether one of the props was Orgrim’s massive hammer, and if it was allowed as a carry-on aboard a plane.
— Legendary (@Legendary) July 9, 2015
Bringing The World To Life
The Warcraft movie relies heavily on special effects to bring its fantastic spells, flying gryphons, and hulking orcs to life. To let audiences see what goes into creating a 7-foot-tall warchief, the movie released a series of behind-the-scenes videos that help put a human face to the orc one. The work done to make the actors look different, yet familiar, is nothing short of stunning.
Getting To Know The Characters
Although names like Lothar, Blackhand, Durotan, and Orgrim may be instantly recognizable to many World of Warcraft players, they don’t mean much outside of the gaming world. That’s why the movie released a number for character-focused trailers, with extended featurettes that started coming out this week. They include characters like Anduin Lothar, played by Travis Fimmel. The actor gives viewers some background about the character, what motivates him, and some thoughts about the movie itself.
The movie also has a fully themed page on IMDB, which organizes the character videos, photos, and shows a countdown timer to the movie’s premiere. Additionally, fans can click on a link to be purchase tickets.
An Epic Screen For An Epic Movie
Warcraft fans had a chance to be rewarded for their dedication. IMAX partnered for a contest to bring one winner and a friend to see Warcraft a day early at the IMAX headquarters in LA. As if that weren’t enough, winners could ask the movie’s director, Duncan Jo, whatever burning questions they have and he promised to answer them in a personalized video message.
— IMAX (@IMAX) May 6, 2016
Experience World Of Warcraft For Yourself
Let’s not forget the game that started the worldwide phenomenon in the first place: World of Warcraft. Blizzard is helping to launch the movie with its own promotion. Anyone who purchases a ticket from a participating Regal Cinemas will receive a free digital copy of World of Warcraft, so that they can set off on their own adventures after seeing the film. Members of the Royal Crown Club will also have the opportunity to win two tickets to BlizzCon 2016.
Existing players won’t be left out in the cold. Special movie-inspired items are now available in the game, and players have until August 1 to log in and claim them.