6waves and BBC have announced a social game distribution agreement. The first BBC game, Top Gear: Speed World, will recreate many of the famous challenges of the series. Following Top Gear, BBC may be working on a Dr. Who game.
“With Facebook’s global platform and user reach, it’s a natural fit to extend BBC’s IP to social games that can enrich experiences and connections for our fans and their friends,” said Robert Nashak, EVP BBC Worldwide Digital Entertainment & Games. “6waves was an obvious partner because of the company’s track record of driving success for the developers and brands it works with.”
“BBC Worldwide has made tremendous strides in expanding its brands to consumers through interactive channels,” said Jim Ying, SVP of Platform at 6waves. “Social games are a successful way to connect consumers directly with brands they love, we couldn’t be happier to be partnered with BBC in this step in their digital strategy.”
