By: Jessica Klein
Younger viewers have begun to consider YouTube as their go-to viewing hub over traditional television. Not only did 13- to 24-year-olds report that they were more entertained by YouTube content than traditional TV shows, according to Defy Media’s new Acument Report: Constant Content, but they also espouse lots of respect for YouTube creators. In fact, 69 percent of those between 13 and 17 suggested that YouTube stars could be perfectly successful TV or movie stars.
Defy conducted this survey with Hunter Qualitative Research and KnoWhy Research. The companies surveyed 1,350 people between the ages of 13 and 24. Here’s some statistics they got indicating the growing power of YouTube over young people.
1. Millennials watch 11.3 hours of free online video per week.
They also report watching 10.8 hours of weekly subscription digital video. Meanwhile, this demographic only watches 8.3 hours of scheduled television each week. Guess which category YouTube falls under
2. YouTube videos are rated higher by 13- to 24-year-olds than free broadcast and cable TV offerings online.
It’s not even digital vs. linear TV that’s determining entertainment levels for millennials. Content that originates on YouTube is simply more entertaining according to 76 percent of millennials surveyed, while just 55 percent feel that way about free TV offerings online.
3. The older millennials get, the more polished they want their YouTube content.
While 46 percent of 13- to 17-year-olds say they’re more likely to watch content on YouTube that looks more “polished,” 57 percent of those between the ages of 18 and 24 go for the professional-looking videos on the video platform.
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