Writing for Ad Age, Jim Louderback looks at predictions for 2010 from futurist Mark Anderson. Anderson has made a name for himself as a bona fide forecaster of global trends affecting business. He claims an accuracy rate of 97 percent for his wizardry in years past. Louderback looks at which of his predictions for next year marketers need note, from augmented reality working its way into business applications to more content breaking free into the digital space, for a price.
Read Jim Louderback s article at Ad Age {link no longer active}.
