Toshiba and ESPN have partnered on an ad campaign promoting the electronics makers products as the perfect devices on which to enjoy ESPN content. As reported by Ad Age, the partnership represents a unique approach. It’s not just targeting sports fans, as numerous products have done by weaving their brands into ESPN content. Toshiba’s campaign attempts to engage them by showing how its products enhance the ESPN experience. Toshiba has also taken on ESPN’s trademark humor for the campaign, replacing the more serious technophile tone of previous ads. Read more at Ad Age.