Activision has announced that they have hired SapientNitro to work on creative for the upcoming Call of Duty: Modern Warfare 3 and Skylanders Spyro’s Adventure. They’ve already begun work on the Modern Warfare 3 assets, the latest incarnation of the hit franchise expected to generate billions of dollars.
“We look forward to working with SapientNitro to create and implement leading edge online strategies to engage our audience in a deeper relationship with our top brands,” said Amy Stettler, VP Global Media, Digital & Consumer Engagement at Activision. “With SapientNitro, Activision will be able to continue to focus on creating the most engaging and entertaining gaming titles, raising the bar for the entire genre by delivering deep innovative and unique digital engagement experiences.”
“Activision’s gaming titles are known for pushing the envelope in terms of graphic sophistication, engaging plotlines, global gameplay, and cinematic intensity, and we look forward to working with them to extend these into engaging and immersive digital marketing experiences,” said Kevin MacLean, VP and general manager at SapientNitro. “We’re thrilled to be working with Activision to help create new campaigns, integrate current marketing platforms and initiatives, and work across titles to help them better engage with current users and convert casual users into core gamers.”
