Activision Blizzard has created a new in-house media position and hired Amy Stettler, an agency veteran who most recently headed the Apple account at OMD. As reported by Adweek, Stettler joins the publisher in the newly created role of global head of media and customer engagement reporting to CMO Brad Jakeman. Adweek cites sources in saying Stettler s hiring is part of Activision s strategy in pushing its franchises beyond hardcore gamers. The outlet adds that part of her role will be managing the publisher’s relationship with media agency WPP Group Mediaedge:cia, representing a $200 million account. Stettler s background is primarily agency work. She served as global media director on the Apple account at Omnicom Group-owned agency OMD since 2006. Prior to that, she worked at Ogilvy & Mather and Euro RSCG. Read more at Adweek.