Activision has said that sponsoring a Kiss concert streamed online on Thanksgiving day helped make the band’s song pack for Guitar Hero 5 a bestseller. Ad Age reported on Activision and Anheuser-Busch sponsorships of the Kiss 35 Alive tour performance in Los Angeles on Thanksgiving. The companies promoted products on the concert’s live online broadcast through video streamer Ustream. The online stream attracted more than one million unique users who spent an average 43 minutes watching the broadcast, figures that Kiss manager Doc McGhee said surpassed expectations.
Activision’s Will Kassoy told Ad Age that the downloadable three-song pack for Kiss promoted through the sponsorship has sold more copies than any of the other 15 song packs released for Guitar Hero 5. Kiss song pack featuring Modern Day Delilah, I Was Made for Loving You, and Lick It Up was advertised as a text scroll in the video of the streamed concert. Kassoy said Activision intends to look to sponsoring more online concerts from top bands in the future.
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