Activision On The 'Hunt' For Pre-Orders

While most companies focus on web and social/viral marketing to complement potential TV advertising, outdoor marketing can be an effective tool too. Activision is using a nationwide mobile tour to promote its hunting-themed video game titles, Cabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures for Wii, Xbox 360 and PlayStation 3.

The tour will hit 27 GameStop and Cabela’s locations across the country this September and October and will enable fans to try out the games. Activision is hoping it’ll drum up excitement and drive pre-orders for the titles. In fact, after playing the games on the tour, consumers will then be invited to pre-order a copy (if it’s at a GameStop location) or get on the reservations list for a copy at Cabela’s.

“Consumers really need to understand what this gaming experience is really about, with the unique controller peripheral, so we needed a hands-on, real-life experience,” said Jordan Mauer, senior director-global brand marketing for Cabela’s brand products at Activision. “With the trailer, we wanted to make people feel like they’re really on a hunting adventure, so it becomes a really powerful experience.”