Rumors have been flying recently that Activision will start charging a subscription fee for their Call of Duty series. However, Activision Publishing CEO Eric Hirshberg has gone on record completely quashing the idea.
“Are we going to be charging for multiplayer The answer is no, said Hirshberg. The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we’ll never charge for that. It’s not going to be something we’ll attempt to monetize; it’s part of the package.
“Nothing we or anyone else tries is going to work if it doesn’t have tremendous value for people and add a tremendous value to the gaming experience, added Hirshberg. [Pachter]’s probably looking at meta-trends in the world and in culture about online services and new ways things should be monetized from Netflix to cloud-based computing. So there are certainly a lot of behavioral shifts towards long-standing online relationships . . . But at the end of the day, all I’m trying to get across is I can unequivocally say we will never, ever charge for the multiplayer.”
Source: IndustryGamers
