Electronic Arts has been aggressive in the way that they’re promoting their social and mobile offerings from launching the Sims Social to purchasing PopCap. Activision CFO Thomas Tippl said at the Citi 2011 Tech Conference in New York that his company is looking at those emerging sectors of the gaming market.
“We’re methodically investing in social and mobile gaming projects,” he said. ” . . . While our goal is always to be number one in anything we do, even if we only get to half of our fair share in mobile and social over the next three years, it will still represent a significant upside, given that the mobile and social gaming markets have finally reached critical mass. And I expect it to grow at a double-digit clip for the foreseeable future. We are certainly expanding the reach of our franchises through the platforms that are emerging.”
“To date, we’ve mostly [explored social and mobile] around our existing franchises. In the future you will see more activity on our part to broaden our social and mobile parts of the portfolio,” said Tippl. “But it’s going to be done in a thoughtful, methodical way and in a way that will tend to create value for our shareholders, as opposed to venture capitalists and private equity firms [that are contributing to] what I would call a bubble valuation.”
Source: Gamasutra
