A recent poll by the Association of National Advertisers and Nielsen have found that 2 out of 3 marketers dedicated about 25 percent of their budgets on executing integrated, multiscreen campaigns. Marketers are looking to a future where this will be commonplace, as 72 percent of pollers said that by 2016, they expect this to increase to anywhere between 26 to 100 percent. Nearly half said that utilizing multiscreen advertising is important to their marketing efforts now.


Source: eMarketer