Alan Wake struggled out of the gate, launching at the same time as Red Dead Redemption and receiving a critical reception that was good but not great. However, Remedy’s head of franchise development Oskari Hakkinen says that the game has managed to do pretty well over the long term.
“We’ve moved over two million copies – that’s including PC,” he confirmed. “So after a slow start it’s turning into something really positive. It’s definitely had legs. I think narrative experiences just have a tendency for that. Alan Wake‘s like a cult classic if you like… People who have played and enjoyed the story feel the urge to tell their friends and other gamers out there that they need to try this experience, they need to play it.”
When asked if the franchise has a future, Hakkinen said, “Yeah, I think so. Alan Wake is definitely very close to our hearts. It’s our IP – we own it. It’s not something that we’re going to forget very easily. After Max Payne we could’ve literally gone, the whole team, and sat on a beach and sipped cocktails for quite some time. It’s no secret that the Max Payne franchise was sold for $45 million. That put us in a really promising situation, but at the same time our hearts are in making video games and not in sipping cocktails on the beach.”
Source: CVG
