Ayzenberg’s [a]list summit 2012 kicks off its third and final event in Seattle on October 4. Dubbed the “Consumer Courtship,” the series of summits have looked at ways marketers can create affinity for their brands through social media engagement and entertainment content.
The keynote at this Thursday’s event is being delivered by Jordan Weisman, creator of Shadowrun and head of indie studio Harebrained Schemes. Panels and presentations will look at ways beloved brands have turned customers into advocates.
Senior executives from Microsoft, Machinima and 343 Industries join to discuss the highly anticipated debut of Halo: Forward Onto Dawn. Bungie and ArenaNet deliver special video presentations on their fan communities. Other panels include veterans from Activision, E! Entertainment, PopCap and Wizards of the Coast.
[a]list daily coverage of the summit begins tomorrow with a sneak peek at the interview with Bungie’s Eric Osborne. Full coverage begins on Thursday, October 4, with reports throughout the day posted on our home page and live updates on our Twitter stream.
For agenda and full list of presenters, visit the [a]list summit site {link no longer active}.
