Amazon has announced the launch of a new in-app purchasing option for developers and publishers backed by Amazon’s existing payment system. This API for PC, Mac, Android, and browser games allows purchases that are tied to a customer’s Amazon account.

“We’re passionate about making game developers successful, and we’ll continue to build services that make monetization easier and remove undifferentiated heavy lifting from developers,” said Mike Frazzini, Director Amazon Games. “In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base. For years, Amazon has focused on making the online shopping experience as frictionless as possible, and we are excited to share this expertise and technology so that game developers can offer customers this same great experience.”

Source: Amazon Game Services