Amazon was hoping to have a set-top box model to compete with the likes of Apple TV and Roku in time for the holiday season. Unfortunately, it doesn’t look like it’s going to happen.

The company has recently delayed the release of the device, maybe even outside of the Christmas window. Though a specific reason wasn’t given, it appears more time is being put into its development, just as the Wall Street Journal previously reported.

Sources close to the project stated that the box would be based on an Android-like set-up similar to the Kindle Fire tablets, with the option to let third-party apps provide their own programming for it. The big feature, though, obviously would’ve been the focus on Amazon’s own Prime programming, between both movies and TV shows.

No new release information has been given as of yet — the device’s existence has not even been acknowledged by Amazon so far.

Source: The Verge