Retail is still the predominant way most gamers purchase their games, but digital services like Valve’s Steam and IGN’s Direct2Drive are getting increasingly popular. Now it would appear that leading e-tailer Amazon.com is preparing to grab a piece of the digital games market.

Citing a Lazard Capital Markets analyst note, Gamasutra reports that Amazon is making a hiring push to get the right people on the project. “As in other segments of digital media, we expect Amazon to pursue new opportunities as an aggregator of online games, similar to Steam (PC), BigPoint (browser) and others,” Lazard analyst Colin Sebastian said.

The Amazon brand is quite strong and it’s one that not only gamers trust, but mainstream shoppers do as well. A digital distribution model for games on the storefront could be quite interesting.