Amstel Light is running a new campaign called “Savor Complexity” that will talk about surprising complexities of simple things. These things include, say, a pigeon.
“Complexity is not a dirty word. Our new campaign will help position Amstel Light in a different light by celebrating the natural and unique complexities of our brand and target consumer,” said Belen Pamukoff, Brand Director, Amstel Light. “We recognize that Amstel Light drinkers appreciate the layers and dimensions in their lives, and aren’t willing to sacrifice taste, and this campaign showcases the overall versatility of our product and its relevance to their lives.”
