By: Jessica Klein

It’s not just Facebook saying that video is getting bigger on Facebook.

Research firm Nomura Securities has predicted that Facebook video ads will generate another $3.8 billion to the company’s total ad revenue by 2017, upping its price target on Facebook stock from $90 to $96.

Currently, Nomura analyst Anthony DiClemente, who led the research on Facebook, puts the company’s total share in digital video ad revenue at over 3%, suggesting it will triple over the next couple of years.

Read more…

This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via thevideoink.com for the latest news and stories, delivered right to your inbox.