Games Investor Consulting analyst Nick Gibson has told MCV that the rights holders behind the Twilight novels and films are losing out on a moneymaking opportunity in videogames. The UK-based analyst said that a properly targeted Twilight game could easily present a seven-figure exploitation opportunity. Suggesting teen girls as the core audience for the IP’s current iterations, Gibson said a Twilight game could extend beyond that market to target female gamers aged 20-30 years old through Nintendo’s Wii and DS systems. MCV says the analyst acknowledged Konami’s Twilight-based Scene It trivia titles for Wii and DS and said the opportunity lies in a more traditional game adaptation. Gibson also told the outlet that it s possible the licensors don’t know the opportunity they’re missing because they haven t explored the games market before. Read more at MCV.
Analyst: Twilight’s Suckers Could Make A Killing In Games
Recommended For You
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…