Rovio Entertainment that they have signed a webgame and merchandising partnership with Formula 1 driver Heikki Kovalainen, most prominently appearing in a new co-branded Angry Birds helmet. The co-branded merchandise line will be released later this Spring with the webgame, which will feature Angry Birds game levels with a racing theme in addition to other content launching later in the Summer.
“This is a great partnership on many levels,” said Heikki Kovalainen. “It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I’m a big Angry Birds fan!”
“We’re so excited to be working with Heikki on this, the first partnership of its kind in F1,” said Harri Koponen, EVP Consumer Products at Rovio Entertainment. “The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise.”
