Launching in late June, expectations were high for APB. Combining a Grand Theft Auto-like setting with a compelling avatar generating system in an MMO universe seemed like it would be a winner. Sadly, the game never found its audience and it’s been shut down after less than three months.

APB has been a fantastic journey, but unfortunately that journey has come to a premature end. Today we are sad to announce that despite everyone’s best efforts to keep the service running; APB is coming to a close. It’s been a pleasure working on APB and with all its players. Together we were building an absolutely amazing game, and for that, we thank you. You guys are awesome, said Community Officer Ben Bateman in a post. From all of the Realtime Worlds staff we thank you for your continued support. The servers are still up, so join the party and say goodbye!

No buyers were found for the project after Realtime Worlds entered administration shortly after APB‘s release. Clearly, this is a failure of everyone involved: the designers for not making a better game, the producers for letting development drag on and the marketers for not properly getting the word out during the launch period.